Ker Gibbs, President, AmCham Shanghai
Scott Minoie, Founder, Element Fresh
With their newfound perspectives, CEOs in the food & beverage industry will reflect on
the year 2020. We will hear the discussion of the challenges they overcame, and their
respective response or workarounds. The discussion will lead to the CEOs’ visions for the
industry in the coming years.
- Lessons learned from the pandemic
- “Made in China” competition
- Growth opportunities & future predictions
Scott Minoie is the founder and managing director of Element Fresh, one of the first Western-style restaurant chains focusing on fresh and healthy food in China. Come hear how a backpacker traveling through China went on to open 39 restaurants throughout Asia. Learn about the good, the bad, and the good in bad decisions, as Scott talks candidly about building and expanding the business, as well as his future destinations.
As consumers in China are rapidly evolving, marketing channels are increasingly diversified, pressuring companies to keep up. Speakers from various sub-industries will share their respective strategies for navigating a complicated market, and key points for maximizing sales on different digital platforms.
Speakers will introduce budding players that might become prominent competitors in the near future while also discussing potential risks and legality issues that may arise with emerging businesses. We will hear about the global emergence of "ghost kitchens" aka “cloud kitchens” and other trends, as the speakers examine their potentials and caveats.
Join the cocktail mixer to make new connections and catch up with friends in the F&B industry.
The fair is open to all and complimentary to conference guests.