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Registration & Networking
Welcome Remarks

Ker Gibbs, President, AmCham Shanghai

Welcome Remarks

Scott Minoie, Founder, Element Fresh

Panel Ⅰ: CEO Panel • Unlocking Opportunities
James Chiu•Emily Chang•Daniel Aylmer•Raphael Coelho•Curtis Ferguson•Xin Li

With their newfound perspectives, CEOs in the food & beverage industry will reflect on
the year 2020. We will hear the discussion of the challenges they overcame, and their
respective response or workarounds. The discussion will lead to the CEOs’ visions for the
industry in the coming years.

- Lessons learned from the pandemic
- “Made in China” competition
- Growth opportunities & future predictions

  • James Chiu (President & Managing Director of General Mills)

    James Chiu

    President & Managing Director of General Mills
  • Emily Chang (CEO of McCann Worldgroup China)

    Emily Chang

    CEO of McCann Worldgroup China
  • Daniel Aylmer (COO at InterContinental Hotels Group (Shanghai) Ltd.)

    Daniel Aylmer

    COO at InterContinental Hotels Group (Shanghai) Ltd.
  • Raphael Coelho (CEO of Popeyes China)

    Raphael Coelho

    CEO of Popeyes China
  • Curtis Ferguson (Managing Partner at Ventech China)

    Curtis Ferguson

    Managing Partner at Ventech China
  • Xin Li (President at Sustenture)

    Xin Li

    President at Sustenture
Duologue: The Element Fresh Story
Scott Minoie•Ian Driscoll

Scott Minoie is the founder and managing director of Element Fresh, one of the first Western-style restaurant chains focusing on fresh and healthy food in China. Come hear how a backpacker traveling through China went on to open 39 restaurants throughout Asia. Learn about the good, the bad, and the good in bad decisions, as Scott talks candidly about building and expanding the business, as well as his future destinations.

  • Scott Minoie (Founder, Vice Chairman of Element Fresh Inc.)

    Scott Minoie

    Founder, Vice Chairman of Element Fresh Inc.
  • Ian Driscoll (Director of Publications and Communications at AmCham Shanghai)

    Ian Driscoll

    Director of Publications and Communications at AmCham Shanghai
Networking Break
Panel Ⅱ: Channel Surfing • Strategies to Boost Your Growth
Yuwan Hu•Nico Hua•Tina Zhang•Oliver Pearce

As consumers in China are rapidly evolving, marketing channels are increasingly diversified, pressuring companies to keep up. Speakers from various sub-industries will share their respective strategies for navigating a complicated market, and key points for maximizing sales on different digital platforms.

  • Yuwan Hu (Associate Director of Daxue Consulting)

    Yuwan Hu

    Associate Director of Daxue Consulting
  • Nico Hua (Head of Marketing at Hormel)

    Nico Hua

    Head of Marketing at Hormel
  • Tina Zhang (Chief Merchandising Officer at Sam's Club China)

    Tina Zhang

    Chief Merchandising Officer at Sam's Club China
  • Oliver Pearce (Business Development Director of Hill+Knowlton Strategies)

    Oliver Pearce

    Business Development Director of Hill+Knowlton Strategies
Panel Ⅲ: "The Invisible Competitor"- Threat of New Entrants
Charlotte Chang•Gregory Prudhommeaux•Niko Moesgaard•David Ettinger

Speakers will introduce budding players that might become prominent competitors in the near future while also discussing potential risks and legality issues that may arise with emerging businesses. We will hear about the global emergence of "ghost kitchens" aka “cloud kitchens” and other trends, as the speakers examine their potentials and caveats.

  • Charlotte Chang (Vice President at L Catterton)

    Charlotte Chang

    Vice President at L Catterton
  • Gregory Prudhommeaux (Co-founder of Urban Food Group & Founder, NextStep Studio)

    Gregory Prudhommeaux

    Co-founder of Urban Food Group & Founder, NextStep Studio
  • Niko Moesgaard (Partner at Brothers Kebab & Co-founder, Impact Intelligence)

    Niko Moesgaard

    Partner at Brothers Kebab & Co-founder, Impact Intelligence
  • David Ettinger (Managing Partner at Keller and Heckman LLP)

    David Ettinger

    Managing Partner at Keller and Heckman LLP
Closing Remarks
Food Fair & Cocktail Mixer

Join the cocktail mixer to make new connections and catch up with friends in the F&B industry.

The fair is open to all and complimentary to conference guests.

https://amcham-shanghai.glueup.cn/event/fab-food-fair-cocktail-mixer-31240/