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Join AmCham Shanghai for our 11th Annual AmCham Shanghai's Food, Agriculture, and Beverage Conference: Recipe for Growth on Wednesday, May 19 from 12:00 PM to 8:30 PM at the JW Marriott Hotel at Tomorrow Square (399 Nan Jing West Road).


AmCham Shanghai presents the half-day 2021 AmCham Food, Agriculture & Beverage (FAB) Conference, with an ensuing open-to-all food fair, plus happy hour with draft beer and wine tasting. This year's conference will focus on key factors that facilitate growth in an increasingly complex market. Topics for industry professionals include future growth opportunities in China, lessons learned from the pandemic, maximizing sales and communication channels, potential market disruptors, regulation changes, and more.


Topics to be discussed:

  • Unlocking Opportunities

With their newfound perspectives, CEOs in the food & beverage industry will reflect on the year 2020. We will hear the discussion of the challenges they overcame, and their respective response or workarounds. The discussion will lead to the CEOs' visions for the industry in the coming years.


  • Channel Surfing – Strategies to Boost Your Growth

As consumers in China are rapidly evolving, marketing channels are increasingly diversified, pressuring companies to keep up. Speakers from various sub-industries will share their respective strategies for navigating a complicated market, and key points for maximizing sales on different digital platforms.


  • "The Invisible Competitor" – Threat of New Entrants

Speakers will introduce budding players that might become prominent competitors in the near future while also discussing potential risks and legality issues that may arise with emerging businesses. We will hear about the global emergence of "ghost kitchens" aka "cloud kitchens" and other trends, as the speakers examine their potentials and caveats.

The 2021 FAB Conference will also feature a separate Food Fair and an open Cocktail Mixer from 6:00 pm - 8:30 pm after the conference, please click here to register for the mixer separately.  


*Conference ticket includes mixer so all conference ticket holders will not need to register for the mixer again.


Member companies in the F&B industry may apply for a free food stand in the food fair. Space is limited, so please Jenny Wang and fill out this application form to submit your interest.


This conference is organized with the support of AmCham Shanghai's Food, Agriculture & Beverage Committee. The committee facilitates sharing of best practices across the farm-to-fork supply chain. The Committee aims to be an information resource, a networking forum, and a government engagement platform for key industry issues. The Committee helps members increase food safety awareness among the general public and lead the implementation of industry best practices. The Committee also engages regulatory bodies to advocate member interests while assisting members with regulatory compliance.


For inquiries: jenny.wang@amcham-shanghai.org

For sponsorship: zoe.zhang@amcham-shanghai.org

For ticketskelly.deng@amcham-shanghai.org


According to the most updated documents from the government, all guests need to show "Sui Shen Ma" and finish the temperature test at the hotel's main entrance, only "Green" is access to the meeting spaces.

A review of last year's FAB conference:

Location

JW Marriott Hotel Tomorrow Square Shanghai
399 Nanjing West Road (Cnr. North Huangpi Road)
ShanghaiShanghai Shi, China

See route

Contact us

For additional event or venue information, please email jenny.wang@amcham-shanghai.orgYou can also reach us at +86 61693000 ext. 3029

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