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Karolina Horoszczak
Vice President of Corporate Communication & Public Affairs at IKEA ChinaKarolina has more than 20 years’ experience in the field of branding, marketing, and corporate communication working for internationally renowned brands. Prior to IKEA, she has worked for Dutch energy company GASPOL, in charge of public relations and marketing. She joined IKEA in 2008, starting as PR Manager in the Marketing Department of IKEA Poland. After 4 years, she took the role of Corporate Communication Director of IKEA Poland, developing and strengthening communication strategy for all IKEA business units in Poland.
In 2015, Karolina moved to China and took on the new challenge of becoming Vice President of Corporate Communication & Public Affairs of IKEA China. During the past 4 years, she has been credited with building and strengthening IKEA China brand positioning, promoting the business and digital transformation of IKEA Retail China, and securing business growth and success. She is also responsible for securing the strategic use of communication as an enabler to reach positioning, business, and people objective with a holistic view of Ingka Group in China.
Matthew Jung
VP/ GM, Asia at ConverseMatthew Jung has been specializing in connecting with consumers across the Asia region for more than 21 years.
Born in the United States and educated in English Literature and Asian American studies at Loyola University-Chicago, he began his career in 1997 at an international sports marketing firm, while also playing professional basketball in Hong Kong. He studied Chinese during his time as a member of the Shanghai Jiaotong University basketball team between 1999-2000, and has worked in media, television, and in the Hong Kong and Asia hospitality industry, where he was the Regional Marketing Director at Starwood and introduced the W Hotel brand into the region. After living in China for a few years, MJ met his wife, Pam, in Hong Kong. Now they are living in Shanghai with three beautiful children.
Matthew joined Nike Inc in 2010 as the Marketing Director of Nike Taiwan and returned to Shanghai in 2012 to lead Nike Running, Nike Women's, and the 2016 Olympics campaign in the region. Key achievements within Nike have been the Shanghai International Marathon sponsorship, “The Run” campaign, launching the first Nike running store in China, and overseeing the Nike+ Wechat running service tool and Nike+ Run Club launch.
Matthew joined Converse in 2016 as the VP of Marketing (Asia). In this role, he led a brand revival and drove partnerships with local collective and co-creators including Lay Zhang, Ouyang-Nana, and Feng Chen Wang to push Converse’s cultural boundaries into music, fashion, and sports. He led the offense in Converse Basketball’s return to the Asia market, showcasing a full breadth of on-court to off-court style with the signing of Chinese professional basketball player Abudushalamu Abudurexiti and actor/baller Bai Jing Ting.
He was promoted to VP/GM of Asia in September 2018. Under his leadership, Converse has re-written the innovative digital blueprint for success by delivering distinct digital experiences for the community by targeting China’s annual Singles Day, which doubled the original target in 2018, and net revenue jumped another 47 percent in 2019, leading to the Chuck Taylor All Star as the number one selling footwear silhouette on Tmall. In an effort to establish Converse’s on-going commitment to youth development, MJ has also supported ten seasons of Labelhood, an incubator of young upcoming Chinese fashion designers. Internally, the working culture among employees has also shown high engagement results under MJ’s leadership, with the Employee Engagement Survey scoring high in “I can achieve my career goals at NIKE, Inc.” +31 pts vs. LY. The internal and external strategy spearheaded by MJ has led to a “profitable growth” – where EBIT, margin, and revenue all grew profitably for the third straight year in a row.
Carol Zhou
SVP, China Business Innovation & Investment Representative Office at ShiseidoAs SVP of China Business Innovation & Investment office for Shiseido created in January 2019, Carol is helping to shape the next phase of transformation for the company. By leveraging the dynamic ecosystem and entrepreneurial talents in China, Carol will help to accelerate the implementations of innovations and new business models, to create a new beauty business as the next growth driver of the Shiseido group on a global level. Previously, she has held a number of management positions at multinational firms such as Unilever, Burberry, L’Oréal, and Marriott where she has led global strategy & innovation functions across regions and categories.
Carol received her undergraduate degree from New York University's Stern Business School and her MBA from Hong Kong University of Science and Technology.
Jane Lin-Baden
Managing Partner APAC at Publicis GroupeJane is Managing Partner of Publicis Groupe APAC, overseeing the group’s business in North Asia (China, Hong Kong, Taiwan, Korea, and Japan). She also leads the group’s growth, transformation, and diversity initiatives for the region, and also manages digital brands and operations, key accounts, and strategic market expansion. Jane brings over 21 years of experience in communications and technology, leading international and large Asian brands, and growing businesses in the region. She is a fellow of the Aspen Global Leadership Network of the Aspen Institute.
Jane has received the Women to Watch award from AdAge, the Fastest Growing Agency CEO of the Year award from China 4A, the Top 50 Business Innovators award from CBN Weekly, and Campaign Magazine’s Digital A-List award.
She holds an MBA degree from The Wharton Business School and an MA in the History of Contemporary Art from the University of London.
Doug Young
Managing Editor at Caixin GlobalDoug Young is the managing editor of Caixin Global, the English edition of China's leading business and finance publication. Before joining Caixin, he worked for six years teaching financial journalism at Shanghai's Fudan University. Before that he worked for 10 years at Reuters in a range of positions in the company's Los Angeles, Hong Kong, Shanghai and Taipei bureaus.
Stephanie Gao
Head of International Marketing & Branding at Alibaba Cloud Intelligence InternationalStephanie Gao is the Head of Marketing and Branding of Alibaba Cloud Intelligence International, a leading cloud platform in Asia and top three in the world. She leads the international marketing team of Alibaba Cloud Intelligence International business, heading a global marketing team across APAC, Europe, the Americas, and the Middle East.
Stephanie graduated from the University of St Andrews in Scotland and lived in the UK for 12 years.
Minda Xu
Chief Commercial Officer, High Growth Regions at HoneywellAs Honeywell’s Chief Commercial Officer for Global High Growth Regions, Minda leads corporate strategy, offering management, customer marketing, and commercial excellence, and drives business growth across China, India, ASEAN, MERTA, LATAM, and Central & Eastern Europe. Minda has over 20 years of experience in business development, commercial operation, corporate strategy, and M&A in China, APAC, and the United States. Before joining Honeywell in 2014, she was Vice President, Strategic Development and Marketing, Asia, and Vice President, APAC Corporate Office at AECOM. Prior to that, she worked for The McGraw-Hill Companies (now S&P Global) in the US and China and led three business units’ market entry and expansion in China. Early in her career, she worked as a consultant at the Boston Consulting Group.
Minda has an MBA from Harvard Business School and B.E. with distinction in Industrial Management from Shanghai Jiao Tong University. She is Chair of Honeywell China Women’s Council. Under her leadership, Honeywell China was recognized as the Best Company for Female Executive in 2019 by sHERO.
Gillian Yeo
Executive Director of Brands at Accor Greater ChinaGillian is passionate about building brands and has almost 20 years’ experience in the region helping brands, big and small, connect with their communities through a myriad of different ways.
She is currently head of Brands at Accor, a hospitality group with a portfolio of 40 brands that allow guests to Live, Work and Play globally, including some as diverse as Raffles, Pullman, Sofitel, Potel et Chabot, and the Disruptive Restaurant Group. She aims to put Accor on the map as a leader in luxury and lifestyle hospitality and covers brand portfolio strategy, omnichannel marketing campaigns, and the creation of rich branded experiences in each hotel.
Previously Gillian was an entrepreneur in children’s education and spent part of her career spreading the magic at Disney, where she was part of the Shanghai Disneyland opening team. She brings a heart of creativity and resourcefulness to her work, leveraging technology to enhance how brands interact with their customers, while always keeping a very human touch.
Gillian graduated as an engineer from the Nanyang Technological University in Singapore and holds an MBA from the University of Chicago, Booth School of Business. She lives in Shanghai with her 3 young children, husband, and 15-year old cat.
Thomas Piachaud
Director, Brand and Marketing Consulting of KantarThomas has spent the past five years focusing on how to unlock growth for businesses in China. Serving as a key lynchpin between global and local, giving China context with a global viewpoint. A strong focus on portfolio, assortment, brand positioning, communications, and route to market across industries including beverages, entertainment, financial services, snacks, petroleum, consumer electronics, and travel retail. Leveraging his complex systems modeling and detailed analytical approach forged in the fires of Physics’ research, Thomas is a cerebral partner to clients, helping them gain confidence in strategic decision and direction, and activate the strategy within a China context.
Jenny Chan
China Editor at WARC ChinaJenny Chan is the China Editor at WARC - a trade media publication and information service specializing in rigorous, unbiased intelligence about marketing effectiveness, delivered via news articles, opinion pieces, in-depth features, best practice guides, case studies, research papers, special reports, data benchmarks, and advertising trends, as well as via webinars, awards, events, and advisory services.
WARC was founded in 1985 and has offices in the UK, US, Singapore, and very recently, Shanghai. She contributes to WARCís content output from China in English and Chinese and is in the midst of building up WARC.CN's bilingual site. Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore, and Network Ten in Melbourne, plus 3 years of marketing frontline experience at Japanese company Yamaha Music, and 1 year of volunteering for an NGO representing migrant-worker rights from South Asia.
Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at events organized by RISE, PRNewswire, China Connect, ROI Festival, Haymarket Media, Founder Institute, European Chamber Of Commerce, and other marketing conferences around the world.
Derek Deng
Partner at Bain & Company China, Inc.Derek Deng is a partner in Bain & Company's Shanghai office and head of Consumer Products practice in Greater China. He is also an expert in Bain's Private Equity and Mergers & Acquisitions practices.
Derek has more than 18years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services and financial services. He holds deep expertise in strategy, organization, mergers & acquisitions, customer strategy & marketing and performance improvement.
Derek is the co-author of Bain’s annual China Shopper Report and Bain-Tmall 2019 Online Strategic Consumer Groups Report. His insights and byline articles s are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and etc.
Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.
He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.
Qiudai Meng
Director of Marketing and Sales at BilibiliQiudai Meng is the current strategic director of Bilibili's Marketing Center. She is responsible for providing the advertisers with solutions to digital marketing aimed at young people. Before joining Bilibili, she worked successively at Renren and Sina Weibo. She has years of experience in Internet media marketing, and is well versed in digital marketing, social marketing, content marketing, and therefore continues to create excellent digital marketing cases for her customers.
Dai Yan
Staff Solutions Architect at Alibaba CloudDai Yan is the senior solution architect in Alibaba cloud big data team and currently in charge of the data middle-end solution for retail clients. He has plenty of experience in the fields of data modeling, big data processing, ML, and traditional DW, and participated in many big projects across the industries of retail, telecom, and manufacturing. Before joined Alibaba Cloud, Dai Yan has ever worked for IBM as the chief big data architect and Oracle as the client-advisor to help the clients realize the digital transformation.
Chen Chen
Head of Data Analytics at Publicis Groupe ChinaAs Head of Data Analytics for Publicis Groupe China, Chen leads the team of data analysts and data scientists across Shanghai, Beijing, Guangzhou, and Hong Kong.
Chen has extensive experience in marketing and customer data analytics in the US, Canada, and China for the past 20 years, across various industries including Banking, Hi-tech, and Marketing Services.
Focuses on People-Based Marketing, CRM Strategy, and Marketing Intelligence and Analytics, Chen has served many Fortune 500 companies on both client and agency sides, in several verticals including Retail, FMCG, TME, Banking/Finance, on both Consumer and B2B area.
Clement Ledormeur
General Manager & Partner at 31TenClement is General Manager and Partner at 31Ten, a 15 person independent boutique digital agency based in Shanghai that has been operating for 4 years and build fantastic digital solutions that meet our clients' KPIs the Chinese market of which 80% integrating with WeChat. He has more than 7 years of experience in China and has conducted over 50 projects with international brands or groups. He has relevant experience with Booking engine System Development as well as CRM and other 3rd parties integration. He is also really passionate about Web Analytics and User Experience having worked on workshop and reports on these topics with some of his clients.
Rachel Daydou
Partner & China GM at FabernovelRachel is currently the Partner and China GM at FABERNOVEL. Supporting multinationals in their digital transformation through digital consultancy, upskilling, marketing, and technology. Their clients include world leaders like LVMH, Richemont, KERING, Shiseido, AmorePacific, L’Oreal, and Visa.
Miro Li
Founder and Instructer of CHINAble AcademyMiro is a native Chinese and has been living in Hong Kong for a decade. Graduated from one of the TOP 3 universities in Hong Kong (CUHK), she joined a Chinese eCommerce startup and was in charge of overseas business development.
In 2017, Miro founded Double V., a consulting company helping overseas brands enter China market from 0 to 1 in e-commerce, branding and marketing.
In order to help more foreign brands better understand the Chinese market and consumers, Miro founded CHINAble Academy in 2019, a learning platform providing online courses, webinars, and workshops about China's e-commerce and marketing to both executives and employees.