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Registration & Networking
Conference Opening
Welcome Remarks

Paul Lin, Chair, AmCham Shanghai Marketing and Media Committee

Opening Speaker
Derek Deng

Consumer Industry Trends Post COVID-19

  • Derek Deng (Partner at Bain & Company China, Inc.)

    Derek Deng

    Partner at Bain & Company China, Inc.
Panel I – The State of Marketing and Consumer Trends
Karolina Horoszczak•Matthew Jung•Carol Zhou•Jane Lin-Baden•Doug Young

The future of the Chinese consumer is fascinating yet complex. Post COVID19, China has accelerated an already future-forward consumer to greater dependability and reliance on services. Their needs and behavior have evolved into a deeper level of functional and emotional connection. What do brands need to do to keep up and guide their customers for brand growth? In this panel, we will discuss the evolving Chinese mindset, and how organizations can evolve their marketing and business IQ to drive profitability.

  • Karolina Horoszczak (Vice President of Corporate Communication & Public Affairs at IKEA China)

    Karolina Horoszczak

    Vice President of Corporate Communication & Public Affairs at IKEA China
  • Matthew Jung (VP/ GM, Asia at Converse)

    Matthew Jung

    VP/ GM, Asia at Converse
  • Carol Zhou (SVP, China Business Innovation & Investment Representative Office at Shiseido)

    Carol Zhou

    SVP, China Business Innovation & Investment Representative Office at Shiseido
  • Jane Lin-Baden (Managing Partner APAC at Publicis Groupe)

    Jane Lin-Baden

    Managing Partner APAC at Publicis Groupe
  • Doug Young (Managing Editor at Caixin Global)

    Doug Young

    Managing Editor at Caixin Global
Coffee Break
Panel II – Optimizing Omnichannel Marketing
Stephanie Gao•Minda Xu•Gillian Yeo•Thomas Piachaud•Jenny Chan

China has emerged as the world’s omnichannel capital and a global testing ground for brands and campaigns, but in the post-COVID-19 era, is this still the path forward? With so many touchpoints online and offline, is true omnichannel even possible? How can brands extend their online and offline footprint and take advantage of crossovers and brand collaborations to tap into new audiences? The ultimate goal is to provide value and seamless user experience no matter what marketing channel the brands choose for themselves. In this panel, we’ll discuss how B2B, B2C, and the retail shopping experience will evolve for the future and learn about how brands and marketers can prepare accordingly.

  • Stephanie Gao (Head of International Marketing & Branding at Alibaba Cloud Intelligence International)

    Stephanie Gao

    Head of International Marketing & Branding at Alibaba Cloud Intelligence International
  • Minda Xu (Chief Commercial Officer, High Growth Regions at Honeywell)

    Minda Xu

    Chief Commercial Officer, High Growth Regions at Honeywell
  • Gillian Yeo (Executive Director of Brands at Accor Greater China)

    Gillian Yeo

    Executive Director of Brands at Accor Greater China
  • Thomas Piachaud (Director, Brand and Marketing Consulting of Kantar)

    Thomas Piachaud

    Director, Brand and Marketing Consulting of Kantar
  • Jenny Chan (China Editor at WARC China)

    Jenny Chan

    China Editor at WARC China
Lunch & Networking
Featured Speaker – Embracing Generation Z with Bilibili (Chinese Session)
Qiudai Meng
  • Qiudai Meng (Director of Marketing and Sales at Bilibili)

    Qiudai Meng

    Director of Marketing and Sales at Bilibili
Workshop I: Harnessing Data Solutions for Effective Marketing
Dai Yan•Chen Chen

Alibaba Cloud will introduce Data Middle Office (DMO), the latest data and tech solution for both business and marketing functions. This will include actual cases of users to demonstrate how harnessing data brings value to the retail industry. Publicis Media will co-host the session to showcase what they have been working on with DMO and how the solution they came up with has been applied for their clients.

  • Dai Yan (Staff Solutions Architect at Alibaba Cloud)

    Dai Yan

    Staff Solutions Architect at Alibaba Cloud
  • Chen Chen (Head of Data Analytics at Publicis Groupe China)

    Chen Chen

    Head of Data Analytics at Publicis Groupe China
Workshop II: WeChat Bible
Clement Ledormeur•Rachel Daydou

In this workshop, Clement, the General Manager of 31Ten, will walk the audience through the latest findings of their report, which is called the WeChat Bible. This guide contains the most recent insights and findings on the ecosystem of WeChat mini-programs and on how to prepare the brands and their marketing teams for boosting their brand growths and consumer engagements. Over the past year, 31Ten has released more than 20 WeChat mini-programs for various international brands and Fortune 500 companies. 31Ten will condense their experience, knowledge, and learnings from the market, as well as the best practices on how to make your WeChat mini-program a future success in this session.

  • Clement Ledormeur (General Manager & Partner at 31Ten)

    Clement Ledormeur

    General Manager & Partner at 31Ten
  • Rachel Daydou (Partner & China GM at Fabernovel)

    Rachel Daydou

    Partner & China GM at Fabernovel
Coffee Break
Workshop III: Xiaohongshu Marketing Essentials: How to Build and Sell Your Brand
Miro Li

Miro will walk you through the widely popular social commerce and wrap up a detailed workshop on how to build your brand, content, and sell on RED (Xiaohongshu). She will especially focus on niche foreign brands that are new to China. You will surely get a handful of takeaways and practical tips from real case studies.

  • Miro Li (Founder and Instructer of CHINAble Academy)

    Miro Li

    Founder and Instructer of CHINAble Academy
Conference Ends