2020 The Future of Marketing Summit

Join AmCham Shanghai on Thursday, September 10 from 8:30 AM to 5:00 PM for the launch of our marketing conference The Future of Marketing Summit, held at the W Shanghai (No.66 Lvshun Road, Shanghai​).

The world of business was flipped upside down as we started in 2020. Companies have had to quickly pivot and adapt to a rapidly evolving environment unlike any seen before and marketers need new tools and strategies to reach consumers.

AmCham Shanghai will host an exciting, one-day marketing conference that outlines the future of marketing and brands in China in a post-COVID-19 world with the help of our Marketing & Media Committee. Our morning session will include an exciting list of speakers from top Chinese and American companies that are leading innovation in China. In the afternoon, we will offer in-depth workshops focused on providing tangible strategies and tactics on how to execute different marketing channels to drive growth.

AmCham Shanghai's Marketing Conference is a must-attend event for any company looking to accelerate its growth in China, whether it's a large MNC or startup SME. We will bring the latest insights to give companies a competitive advantage as they start planning for 2021.

Featured speakers include:

• Consumer Industry Trends Post-COVID-19, Bain & Company
• Embracing Generation Z with Bilibili (Chinese Session),Bilibili

Topics to be discussed:

• The State of Marketing and Consumer Trends

The future of the Chinese consumer is fascinating yet complex. Post-COVID-19, China has accelerated an already future-forward consumer to greater dependability and reliance on services. Their needs and behavior have evolved into a deeper level of functional and emotional connection. What do brands need to do to keep up and guide their customers for brand growth? In this panel, we will discuss the evolving Chinese mindset, and how organizations can evolve their marketing and business IQ to drive profitability.

• Optimizing Omnichannel Marketing

China has emerged as the world's omnichannel capital and a global testing ground for brands and campaigns, but in the post-COVID-19 era, is this still the path forward? With so many touchpoints online and offline, is true omnichannel even possible? How can brands extend their online and offline footprint and take advantage of crossovers and brand collaborations to tap into new audiences? The ultimate goal is to provide value and seamless user experience no matter what marketing channel the brands choose for themselves. In this panel, we'll discuss how B2B, B2C, and the retail shopping experience will evolve for the future and learn about how brands and marketers can prepare accordingly.

Afternoon Workshops:

• Harnessing Data Solutions for Effective Marketing
• WeChat Bible
• Xiaohongshu Marketing Essentials: How to Build and Sell Your Brand

For inquiries: jenny.wang@amcham-shanghai.org

For sponsorship: zoe.zhang@amcham-shanghai.org

For tickets: kelly.deng@amcham-shanghai.org

* We suggest wearing a face mask in public areas during the conference.

** We will continue to monitor the situation closely and will follow the advice of the relevant authorities and the Shanghai government. If you have any questions or concerns, please don't hesitate to contact us at the emails listed above.