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Jason Yu
MD, Greater China at Kantar WorldpanelJason Yu oversees the business operation and client satisfaction across Mainland China and Taiwan in Worldpanel Division, Kantar, providing clients with strategic recommendations to drive their growth.
23 years’ insight experiences in different client facing roles across China, UK and Asia. Jason also sits on the regional board in Kantar Worldpanel Asia and is a frequent keynote speaker in industry summits/seminars.
Norman Gu
General Manager at HormelNorman Gu has been the General Manager of Hormel (China) Investment Co., Ltd since May 2016, responsible for Hormel’s overall China strategy, business development and daily operations.
Norman has been engaged in sales and marketing for his entire career and has rich experience in the food service business segment. Norman joined Hormel in 2003 as a Regional Sales Manager - East China. In 2006, he was relocated to Beijing Hormel and promoted as Sales Director, then back . He returned to Shanghai Hormel as Sales Director in 2008. He became Director of the Foodservice Business Unit in 2010. In 2014, he was named as VP of Sales & Marketing China and was responsible for the entire commercial operation of the company.
Norman holds an MBA degree from Renmin University of China. He is the co-chair of AmCham Shanghai's Food, Agriculture and Beverage Committee.
Curt Ferguson
President, Greater China, Korea & Mongolia at Coca-Cola Beverages (Shanghai) Co., Ltd.An over 30 year veteran of The Coca-Cola Company (TCCC), Curt has been President of The Coca-Cola Greater China, Korea & Mongolia Business Unit (TCCC GC & K BU) since September 2016. The GC&K operation covers more than 1.7 billion population, directly employing more than 51,000 system associates and supporting over 500,000 additional jobs.
After successfully engineered the refranchising to build even stronger two bottler franchising system in China, Curt is driving the GC&K to become the fastest-growing market for TCCC. The Coca-Cola GC&K made it to the finalist of 2018 The Woodruff Cup for Best All-Around Performance across all the Company’s Business Units.
Since joining Coca-Cola USA in 1983, Curt has served a wide range of executive positions in the USA and a number of ASEAN countries before being appointed Managing Director of The Coca-Cola Bottling Company of Egypt in 2000. In late 2003, Curt became Senior Regional Director for the Western Africa Region and was appointed President of the North and West Africa Division in January 2005, covering 27 countries. Later Curt’s portfolio expanded to 34 countries to include the Middle East, Pakistan, and Afghanistan as President of the Middle East and North Africa Business Unit.
Curt has been named to the Forbes Top Ten influential leaders list in the Middle East for 6 consecutive years. In 2012, his MENA Business Unit was awarded The Woodruff Cup, an award recognizing top company performance. Curt holds a Bachelor of Science degree from the Indiana University Kelley School. He is a graduate of the Executive Development Program at Stanford University. Curt sits on the Board of the Indiana University Foundation and Kelley Business School Dean’s Advisory Council. He is currently Chairman of Coca-Cola Bottlers Manufacturing Holdings Limited. and its subsidiaries. Curt was recently named to The Indianan University Distinguished Alumni Service Award recognizing Indiana’s top accomplishment in their field of education. Curt has extensive experience as a Board Director for independent Bottlers, community, and business-based organizations.
Frankie Chen
Chairman at PFI Foods2016 – present: PFI (China)
- Chairman & Founder, Shareholder, legal representative, ex-CEO
2009 – 2015: HBF China (Happy Bee Food)
- Founder, Shareholder, CEO
- Subsidiary of Jollibee
2006 – 2008: SATS Ltd. Singapore
- SVP Special Projects
- CEO Country Foods Ltd. Macau & Hong Kong
1980 – 2006: Country Foods Pte Ltd (Singapore)
Founder and CEO
Supplier for airline catering and international fast food chains like:
McDonald’s, KFC, Pizza Hut, Starbucks and MOS Burger
Caterer for hospitals and nursing homes.
Xin Li
President at SustentureLi Xin is President of Sustenture – an investment, M&A and strategy consulting firm with MNC and SME clients in F&B, tech, retail and manufacturing sectors. Previously, Li was China President for Sealed Air Corp, a US Fortune 500 Company with businesses in food packaging and product protection. Li held sales, marketing and management responsibilities in US and Canada for 13 years prior to his China assignment. Li serves on the boards of several food and industrial companies in the US and China, and is also a board member of Enactus China – a non-profit organization. Li has been an active member of AmCham Shanghai for the past 13 years, and serves as a core member of the Food, Agriculture & Beverage Committee.
Jackson Chan
President & MD at Cargill Protein ChinaJackson Chan serves as the President and Managing Director of Cargill Protein Business in China. Jackson joined this business since October 2014. Before Jackson became the President of the protein business, he has been leading the business operations of the primary and further processing facilities, Supply Chain, Food Safety Quality & Regulatory, Environmental Health & Safety, Engineering & Build Project teams, Feed manufacturing, nutrition as well as the Risk Management.
Prior to his current role in the protein space, Jackson served as the Asia Pacific Regional Manager of Cargill Sugar Business Unit. He has worked in a few key commercial positions in the same Business Unit in Hongkong and Switzerland.
When Jackson stationed in Hong Kong, he served as the Cargill Office Representative for more than 10 years.
Jackson likes travelling, skiing, golfing, jogging and swimming.
Ashley Wang
Regulatory Affairs Director, Human Nutrition of ADMAfter graduated from Xi’an Jiaotong University on Pharmacy and Law, Ashley spent six years in the health industry in MicroPort Medical till 2010. That role had high intense interaction with CFDA on product regulatory registration, led a team in charge of more than 60 products registration parallel. Since 2010 she has enlarged her experience to the food industry as APAC regulatory Head and studied at Jiangnan University on food science. The focus expanded from CFDA to NHC, Custom, and MARA, on food safety, regulatory compliance, food label, allergen, GMO, traceability, Halal, SDS, and so on, have now participated in more than 100 GB standards drafting process. She now serves as Regulatory Affairs Director, Human Nutrition, Greater China, in ADM.
Vince Lu
Founder & CEO of Zhen RouVince is the founder of Zhen Rou, which is headquartered in Beijing. Before Zhen Rou, he was a serial entrepreneur in the health food industry, the founder of the first Chinese protein bar, and was also a consultant for several plant-based nutritional bars brands.
David Ettinger
Managing Partner at Keller and Heckman LLPDavid Ettinger is the Chief Representative in Keller and Heckman’s Shanghai office. He counsels multinational companies on the import and export of food and food-related products to ensure compliance with regulations in the U.S., Europe, and Asia. Since 1999, Mr. Ettinger worked in the firm’s Washington, DC and Brussels offices, and is uniquely positioned to counsel foreign companies who need to navigate the regulatory landscape in Asia. He is a frequent lecturer and author on international food safety matters. Mr. Ettinger is a recognized practitioner by Chambers and Partners in the area of Life Sciences (International Firms) – China and is listed in The Best Lawyers in America® 2016, 2017 and 2018 (FDA Law).
Charlotte Sng
Content & Creative Excellence Director of Coca-Cola ChinaCharlotte has over 18 years of integrated marketing communications experience working on global, regional and local businesses, across a myriad of industries that include technology, retail, finance, luxury, consumer packaged goods, healthcare, and life insurance. Guided by the conviction that exceptional creativity transforms business results, Charlotte’s core expertise lies in building brands that consumers love, through insightful and integrated communications.
Charlotte is currently the Content & Creative Excellence Director at The Coca-Cola Company China, leading the translation of business strategy into insights-driven creative & content strategies across integrated communications platforms for the company’s Stills portfolio (juice, hydration, dairy, tea, coffee, energy drinks & plant-based beverages).
Prior to joining The Coca-Cola Company, Charlotte was the Business Director at BBH China, most notably leading the Google account, while driving new business opportunities for the agency. She was also part of the agency’s leadership team, helping drive organizational change and management across its various offerings and departments.
Before moving to China, Charlotte spent 7 years in New York City, where she worked on the IBM Worldwide business at Ogilvy & Mather, helping lead the development of global brand strategies and communications to reclaim IBM's thought-leadership position. Prior to her time on IBM, Charlotte was the business lead on IKEA North America, Citizens Bank USA, Prudential Singapore, Infocomm Development Authority of Singapore, and Rolex & Tudor South-East Asia.
Originally from Singapore, Charlotte has a deep passion for food and learning about different cultures through its cuisines.
Diane Chen
Marketing Head at Shanghai McCormick Foods Co. LtdA game-changer with over 20 years of experience in FMCG brand marketing, advertising, and communications. Diane Chen is currently Marketing Head for Shanghai McCormick Foods Co. Ltd. , a 130-year global leader in flavor. She is overseeing Brand Communication, Social, E-commerce, New Product Development an Insights & Digital transformation for McCormick’s consumer sector.
Previously, she was a global Category Director on Allergy, Skin Care, and Nutrition category for GSK China and Asia, managing brand and portfolio design & introduction for OTC brands for Flixonase, Bactroban, Contac. And her past working experiences including 8 years with Lays, Cheetos, and Pepsi Brand with Pepsico and brand consultancy with Dentsu Young & Rubicams.
Diane earned a B.A in English Language and Literature from Fudan University, China with 2-year exchange program to Beloit College USA.
Zhian Ouyang
Head of Food Service Marketing & Application at Doehler APACOuyang officially joined Doehler Group as Head of Food Service Marketing & Application in 2019, He is responsible for the marketing strategy and product application solutions, and sales & marketing of food service channel. Meanwhile, he is LYRES non-alcoholic spirit brand China marketing director. From 2008 to 2018, he worked for syrup leading brand MONIN, he has successively served as global beverage innovation director, brand development director and distributor channel director. In 2017, he was awarded the "Founder Award" by the Drink Bar Awards Ceremony. Prior to MONIN, he had ever worked for food & beverage companies from different fields that including international hotel group, bar and alcohol brands. With over 20 years working experience on beverage innovation, brand development, distribution management, brand marketing, trade marketing, product marketing, digital marketing as well as business development, he’s been advocating the innovation of drinks and marketing and the integration of food and beverage. His first book, titled The Art of the Cocktail, was published in 2014 and the second book <Sip! Modern Drinks> was published in May 2020.
Ouyang holds a Bachelor's degree in ISC Paris. He participated in the World Flair Bartending Championship in Copenhagen,Denmark, in 2001 and the rest is history: he became the first Chinese bartender to win a global flair bartending competition.
Michael Norris
Research & Strategy Manager at Agency ChinaMichael Norris is Agency China’s Research & Strategy Manager. He leads primary research and consulting services to nutrition, pet care, skincare, and luxury brands from China, Europe, North America, and Australasia.
Michael is very much on “the front line”. He and his team spend one-third of their time undertaking fieldwork across China’s varied geography and city tiers.
He has previously partnered to deliver breakthrough insight and consumer-facing strategies for Budweiser, Johnson & Johnson, Constellation Brands, and ICA.
Michael also provides brands and hedge funds with primary research and benchmarking of marketing and e-commerce strategies.
Helen Yang
Vice President, Public Affair Center at HeyteaHelen takes charge of strategic communication overseas, governmental affairs, and reputational management for Heytea and its international markets. Through 2016 to 2018, she had been the Vice President of H+K Strategies in China, leading the company’s practices towards its consumers, retail, and lifestyle. Using her capabilities, Helen had provided key counseling and devised useful strategies, hospitality, and consumer goods to the clients in retail. Prior to that, she had taken on several senior positions at Wal-Mart, Carrefour, IHG, and Trane Commercial.
In addition to these, she has also been working as the Chief Advisor for the Tsinghua Environmental Innovation Institute and an advisor for China-UK Low Carbon College (jointed by Shanghai Jiaotong University) and Tsinghua TusStar Incubator since 2015.
She published her first book, “New Thoughts on Crisis Management” in 2016 through Guangming Daily Press.
David Tseo
General Manager at Andaz Xintiandi, ShanghaiDavid Tseo is the General Manager at Andaz Xintiandi, Shanghai. The first of Andaz brand to be launched in Asia. The brand offers a new concept in hospitality by its marvelous hotel services. The Andaz name –‘personal style’ in Urdu, is driven by a philosophy that celebrates, respects and caters to guest’s personal style and preferences in an atmosphere that fully embraces its locale.
With over 20 years of experience in China, David began his career as a Corporate Leadership Trainee at Grand Hyatt Shanghai in 1999. After nine years at Grand Hyatt Shanghai, David moved to Park Hyatt Beijing as Director of Sales and Marketing, and eventually to Hotel Manager. In 2015, he moved back to Shanghai for his first General Manager role to open Hyatt Regency Shanghai Global Harbor. Following that, he was selected as the opening General Manager for Hyatt Regency Shanghai Chuansha in November 2015. In June 2018, he was appointed to manage Andaz Xintiandi, Shanghai.
David received a Bachelor of Science of Hospitality Management at the University of Houston. He also earned an Masters of Business Administration from Rutgers University in Newark, New Jersey.
Ashley Wu
Head of Business Development at The Trade DeskAshley has 14 years of experience in digital marketing, brand, and retail strategy with data solutions in the consumer goods industry.
As Head of Business Development in The Trade Desk, A globally leading AdTech company that empowers ad buyers to maximize the effectiveness, Ashley is responsible for localizing and executing sales strategy in China, revenue delivery, and client relationship.
Most recently Ashley worked for Tencent as Director of F&B industry in Advertising and Marketing Solutions, leveraging Tencent’s eco-system to support manufacturers’ business growth.
Prior to Tencent, Ashley held management positions in Nielsen China and the United States, as commercial head of Digital Marketing Solutions and Retail Measurement.
Alex Chen
Managing Director of BevplusAlex Chen is the Managing Director of Bevplus, an innovative wine distribution, and marketing services company. Bevplus partners with local restaurants as an independent wine service to provide high-quality, award-winning imported wines and consumer engagement support to the food & beverage companies in mainland China.
Prior to joining Bevplus, Mr. Chen was the Director and Co-Founder of Alexander Wine Co., launched in 2009 in mainland China with the express goal of importing and distributing American wines in Mainland China. Mr. Chen has helped introduced over 25 well-established wineries and over 100 wine brands to the Region based on the unique character, flavor, and terroir of America’s best AVAs, (American Vinicultural Area).
Sarah Köchling
Managing Principal at Shanghai Blossom InnovationSarah Köchling is the Managing Principal of Blossom Innovation, a consultancy that combines strategic advisory with deep cultural and commercial insights and creative approaches to deliver transformative business growth. With over 25 years of experience in China and Asia, including management roles at P&G China and J&J International, leading innovation practices at consultancies What If and Dragon Rouge and working for several start-ups, she’s known for offering her clients an optimal mix of best-practice experience and entrepreneurial savvy. A tireless supporter of women, Sarah is an active community volunteer, board advisor, and mentor and is the co-founder and co-chair of the Women’s Executive Network (WEN) and served on the Amcham Shanghai Board from 2016-2018.