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Registration & Networking
Welcome Remarks
Opening Keynote
Jason Yu

How to Navigate the New Normal

  • Jason Yu (MD, Greater China at Kantar Worldpanel)

    Jason Yu

    MD, Greater China at Kantar Worldpanel
Panel I • Road to Recovery
Curt Ferguson•Frankie Chen•Norman Gu•Xin Li

A dialogue with leading F&B industry CEOs on turning crisis into growth opportunity

  • Curt Ferguson (President, Greater China, Korea & Mongolia at Coca-Cola Beverages (Shanghai) Co., Ltd.)

    Curt Ferguson

    President, Greater China, Korea & Mongolia at Coca-Cola Beverages (Shanghai) Co., Ltd.
  • Frankie Chen (Chairman at PFI Foods)

    Frankie Chen

    Chairman at PFI Foods
  • Norman Gu (General Manager at Hormel)

    Norman Gu

    General Manager at Hormel
  • Xin Li (President at Sustenture)

    Xin Li

    President at Sustenture
Networking Break
Panel II –Into the Foodture: Alternative Protein
Jackson Chan•Ashley Wang•Vince Lu•David Ettinger
  • Jackson Chan (President & MD at Cargill Protein China)

    Jackson Chan

    President & MD at Cargill Protein China
  • Ashley Wang (Regulatory Affairs Director, Human Nutrition of ADM)

    Ashley Wang

    Regulatory Affairs Director, Human Nutrition of ADM
  • Vince Lu (Founder & CEO of Zhen Rou)

    Vince Lu

    Founder & CEO of Zhen Rou
  • David Ettinger (Managing Partner at Keller and Heckman LLP)

    David Ettinger

    Managing Partner at Keller and Heckman LLP
Lunch & Networking

Featuring plant-based products

Panel III – From Surviving to Thriving
Diane Chen•Zhian Ouyang•Charlotte Sng•Michael Norris•Norman Gu

• KOL, branding & communications
• Livestreaming, new marketing channels
• New business opportunities

  • Diane Chen (Marketing Head at Shanghai McCormick Foods Co. Ltd)

    Diane Chen

    Marketing Head at Shanghai McCormick Foods Co. Ltd
  • Zhian Ouyang (Head of Food Service Marketing & Application at Doehler APAC)

    Zhian Ouyang

    Head of Food Service Marketing & Application at Doehler APAC
  • Charlotte Sng (Content & Creative Excellence Director of Coca-Cola China)

    Charlotte Sng

    Content & Creative Excellence Director of Coca-Cola China
  • Michael Norris (Research & Strategy Manager at Agency China)

    Michael Norris

    Research & Strategy Manager at Agency China
  • Norman Gu (General Manager at Hormel)

    Norman Gu

    General Manager at Hormel
Networking Break II
Panel IV – Pivoting in a Pandemic
Helen Yang•David Tseo•Ashley Wu•Alex Chen•Sarah Köchling
  • Helen Yang (Vice President, Public Affair Center at Heytea)

    Helen Yang

    Vice President, Public Affair Center at Heytea
  • David Tseo (General Manager at Andaz Xintiandi, Shanghai)

    David Tseo

    General Manager at Andaz Xintiandi, Shanghai
  • Ashley Wu (Head of Business Development at The Trade Desk)

    Ashley Wu

    Head of Business Development at The Trade Desk
  • Alex Chen (Managing Director of Bevplus)

    Alex Chen

    Managing Director of Bevplus
  • Sarah Köchling (Managing Principal at Shanghai Blossom Innovation)

    Sarah Köchling

    Managing Principal at Shanghai Blossom Innovation
FAB Awards • Announcement and Recognition of Finalists and Winners
Closing Remarks
Networking Cocktail