Agenda ⇽ Retail Marketing: 2022 Outlook & Kickoff Event

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Tuesday, January 18, 2022 8:30^AM to 12:35^PM

8:30^AM - 8:50^AM

Registration & Networking

8:50^AM - 8:55^AM

Conference Opening
Eric Zheng

Eric Zheng
President at The American Chamber of Commerce in Shanghai

8:55^AM - 9:00^AM

Welcome Remarks
Oliver Pearce

Oliver Pearce
Business Development Director of Hill+Knowlton Strategies

9:00^AM - 9:40^AM

Keynote Speaker – Metaverse and Retail Trends
Steven Chang

元宇宙与零售趋势

Steven Chang
Senior Advisor at McKinsey & Company

9:40^AM - 10:40^AM

PANEL I – Designing the New Retail Experience
Sam Sterling•Dragon Lu•Jason Holland•Oliver Pearce

As physical stores were forced to close their doors in 2020, the spotlight on e-commerce had everyone questioning---what is the value of brick-and-mortar stores. To be in sync with online retail strategies, retailers worldwide are repurposing their physical stores to maximize their value. Stores are more inviting than ever, engaging customers with the brand in person.

Sam Sterling
Chief Strategy Officer, APAC at AKQA
Dragon Lu
General Manager of Häagen-Dazs Shop, Foodservice and Business Development, China at General Mills
Jason Holland
Co-founder of STUDIO DOHO
Oliver Pearce
Business Development Director of Hill+Knowlton Strategies

10:40^AM - 11:00^AM

Coffee Break

11:00^AM - 11:30^AM

Workshop – Reimagining Retail in the Metaverse and Cloud
Emily Lu

Over the past few decades, we have witnessed a significant transformation in nearly all industries, including retail. The retail industry has been greatly impacted by the new digital technologies and changing consumer habits. E-commerce websites and apps have been replacing physical stores, and now e-commerce is slowly being replaced by social network shopping. As the next step of this digitalization process, the metaverse is presenting businesses and consumers with a future where individuals will be living, working, and shopping in a virtual world, all powered by the cloud. Join this workshop to hear how Alibaba Cloud's infrastructure and solutions can help take your retail business to the next level and deliver a true-to-life virtual shopping experience.

Emily Lu
Senior Retail Solution Architect at Alibaba Cloud

11:30^AM - 12:30^PM

PANEL II – Connected Commerce
Beelin Low•Simon Williamson•Michael Cao•Andrea Fenn

When retailers are no longer cumbered by the question of offline versus online, they find the connection of the two brings multiplying growth. Establishing a presence in both offline and online channels not only opens up more opportunities for exposure and contact but also builds a longer life cycle of purchase and customer loyalty. More importantly, the connection enables mutual empowerment between the channels.