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2023年4月7日(星期五)下午15:00-17:00，北大光华-Kellogg国际EMBA项目(简称GK)将在上海举办GK Global Leader Talk暨项目宣讲会，特别邀请到项目学员、欧莱雅中国副总裁马岚，为大家带来《如何在中国及全球市场获得成功》的主题演讲，与您分享她的宝贵经验。此外，项目学员、领购网首席执行官Vivek Prabhakar也将莅临现场，加入圆桌讨论环节，共同探讨他对全球市场的独到见解。届时，项目学术主任沈俏蔚教授也会在现场全面介绍北大光华-Kellogg国际EMBA项目特色。现场设有互动交流环节，诚挚欢迎各位报名参加！
The Guanghua-Kellogg EMBA program are delighted to welcome our current student, Angie MA, the Vice President of L'Oréal China, for a keynote speech on the topic "How to succeed in China's and the Global Market?" to share her insights and valuable experiences on April 7, 2023 in Shanghai. Following the speech, a current GK student Vivek Prabhakar, the CEO of Seelingo Inc., will also join us for a panel discussion to share his thoughts on the China's and global market. On this occasion, Professor Qiaowei SHEN, the academic director of the Guanghua-Kellogg EMBA, will share with you the program's structure and its expansive networking opportunities. All participants will have the opportunity to directly interact with our speakers and admissions team. We all look forward to seeing you!
主题演讲概要 Keynote Speech Briefing
如何在中国及全球市场获得成功？
How to succeed in China's and the Global market?
在过去几年，全球大多数品牌都在和"疫情"带来的种种不便做抗争。在这样的环境下，马岚和她的团队却能够带领旗下品牌逆风起飞。在快速变换的全球市场环境下，如何打造强劲的产品力、渠道力和营销力？在竞争激烈的中国市场如何获得认可和成功？马岚将在本场活动中分享她的宝贵经验。
In the past few years, most global brands have struggled with the inconveniences brought by the pandemic. However, in such an environment, Angie MA and her team, have been able to lead their brand to success despite the headwinds. In this rapidly changing global market, how did they build strong product, channel, and marketing capabilities? How did they gain recognition and success in the highly competitive Chinese market? Angie will share her valuable experience in her keynote speech.
活动详情Event Details
活动语言 Language:
英语 English
日程 Agenda:
15:00 - 15:20 项目介绍 Program Intro
15:20 - 16:00 主题演讲 Keynote Speech
16:00 - 16:30 圆桌讨论 Panel Discussion
16:30 – 17:00 互动问答 Q&A Session
17:00 自由交流 Networking
席位有限，报名成功以收到短信/邮件为准。
Due to the limited number of seats, successful registration is subject to confirmation by Email / SMS.
同时欢迎报名苏州场 Suzhou Session is also available: Spotlight Session: Guanghua-Kellogg EMBA Sample Class & Info Session in Suzhou (English Session) | AmCham Shanghai on Glue Up
GK EMBA Program Introduction:
The Guanghua-Kellogg Executive MBA program is a global partnership between Peking University's Guanghua School of Management and Northwestern University's Kellogg School of Management, designed to equip executives for success in an ever-evolving business landscape. In the company of a global cohort of experienced executives, the program will prepare you with integrated management skills, Chinese business expertise, and a global perspective to lead organizations in China and worldwide.
