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2023年4月8日(星期六)下午14:00-16:00，北大光华-Kellogg国际EMBA项目将在苏州举办公开课暨项目宣讲会，特别邀请到光华管理学院副院长、EMBA中心主任马力教授为大家带来主题公开课，为您还原一场经典的北大国际EMBA课堂体验。
The Guanghua-Kellogg EMBA program invite you to attend a sample class & info session on April 8, 2023 in Suzhou. On this event, we are honored to welcome Professor Li MA, the Associate Dean and Director of EMBA programs at Guanghua School of Management, Peking University, to share his insights on the topic "Managing Foreign Firms: Whose way?".
届时，项目学术主任沈俏蔚教授也将全面介绍北大光华-Kellogg国际EMBA项目特色、课程体系、校友网络以及未来职业发展空间。现场设有互动答疑环节，欢迎大家报名参加！
Professor Qiaowei SHEN, the academic director of the Guanghua-Kellogg EMBA, will share with you the program's structure and its expansive networking opportunities. All participants will have the opportunity to directly interact with our speakers and admissions team. We all look forward to seeing you!
管理跨国企业：何为最优法
Managing Foreign Firms: Whose Way?
在市场全球化的浪潮之下，国际经济相互依存，企业越来越多的从事跨国经营、参与国际竞争与合作。随着外企入驻中国市场、中国公司向国际投资发展，经营者的管理模式也愈加决定着跨国公司本土化的成败。面对不同的国情、政策、技术和人才，外国公司究竟该如何平衡内核传统与他乡之俗？母公司的模式还能否在当地市场畅通无阻？本期课程中，马力教授将通过实际案例，为您从运营业务、本地事务、人员管理等多层面分析针对外国公司的最优管理逻辑和方式。
The modern wave of globalization has driven countries to become more economically interdependent and companies to engage in more international cooperation and competition. As multinational companies have expanded into China and vice versa, finding the optimal management approach to localization has become increasingly important to their success. When confronted with different regulations, policies, technology, and workforces, how should multinational companies balance local needs and their management practices? In this lecture, Prof. Li Ma will evaluate the cases of various multinational firms, examining their operations, personnel management, and the local business landscape to reveal their most successful management approaches and practices.
注：席位有限，报名成功以收到短信/邮件为准。
Due to the limited number of seats, successful registration is subject to confirmation by Email / SMS.
同时欢迎报名上海场 Shanghai session is also available: Guanghua-Kellogg EMBA Global Leader Talk & Info Session:How to succeed in China's and the Global Market (English Session) | AmCham Shanghai on Glue Up
日程 Agenda:
14:00 - 14:20 项目介绍 Program Introduction
14:20 - 15:20 主题公开课 Sample Class
15:20 - 15:50 互动问答 Q&A Session
15:50 自由交流 Networking
GK EMBA Program Introduction:
The Guanghua-Kellogg Executive MBA program is a global partnership between Peking University's Guanghua School of Management and Northwestern University's Kellogg School of Management, designed to equip executives for success in an ever-evolving business landscape. In the company of a global cohort of experienced executives, the program will prepare you with integrated management skills, Chinese business expertise, and a global perspective to lead organizations in China and worldwide.
