Mu Chen (Founder & Chairman of Big One Lab)

Mu Chen

Founder & Chairman of Big One Lab

Chen Mu is the Chairman of BigOne Lab, Co-editor of Baiguan News, and Director of Canopy. He is also a guest lecturer at the Tsinghua University PBC School of Finance and a specially appointed expert of Beijing City. He graduated from the University of Virginia.

BigOne Lab is dedicated to developing data products for corporate clients and global institutional investors. It has received over 100 million yuan in investments from  Shanghai International, ZhenFund, CGC, and S&P. BigOne Lab serves hundreds of global investment institutions, consumer brands, and new economy companies, including Sequoia Capital, JPMorgan Chase, Goldman Sachs, Yum China, L'Oreal Paris, Zippos, Didi, Meituan, Genki Forest, and Luckin Coffee.

Tegan Shi (Regional Head of China Region at Loop)

Tegan Shi

Regional Head of China Region at Loop

Tegan has over 15 years of professional experience launching and managing international brand in China. She joined Loop at the end of 2022, currently overseeing its regional strategy and development. Before Loop, she was at Classpass, CBS and Youku.

Mika Shen (Co-founder of FIU Gallery and Groundle Lifestyle)

Mika Shen

Co-founder of FIU Gallery and Groundle Lifestyle

Co Founder of Fiu Gallery, groundle, and GOODCATCH, Mika Shen was also named a 2021 Gen. T Asia influencer.
Mika graduated from the University of the Arts London in 2016 and studied under the renowned artist Camille Walala. She has participated in the design and implementation of several large-scale public artworks that have become city landmarks. After returning to China, she has been involved in the incubation and development of a pioneering lifestyle brand SENSUS LAB and ME ft. WE.
In 2017, she established Fiu Gallery as a co-founder, and in 2020 she founded the naturalistic fragrance brand “groundle” as a co-founder.

Andrea Fenn (Co-CEO of Adiacent China)

Andrea Fenn

Co-CEO of Adiacent China

Andrea is an award-winning digital strategist and the Co-CEO of Adiacent China, a technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian-listed digital transformation company with over 2bn EUR in revenue.

He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.

A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.

Andrea was born in Prato, Italy is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.

Carol Zhou (SVP, China Business Innovation & Investment at Shiseido)

Carol Zhou

SVP, China Business Innovation & Investment at Shiseido

As SVP of China Business Innovation & Investment (CBI) for Shiseido, Carol is helping to shape the next phase of transformation for the company. She helps to accelerate the implementation of innovations and new business models to create new beauty businesses as the next growth driver for the group on a global level via both internal incubation of new businesses and external investments into new uprising companies. In June 2022, Carol led the launch of Shiseido’s 1st ingestible beauty brand – InRyu – in the China market. Now serving as the Inner Beauty Division GM, she will also incubate and create a portfolio of inner beauty brands to meet the needs of discerning beauty consumers.

In 2021, Carol set up the Shiseido Beauty Innovations Fund (Ziyue) with Boyu Capital to target companies focusing on fast-growing sectors of the China market, with the goal of enhancing its business portfolio for new brands and creating business synergies with existing businesses.

Previously, Carol held a number of management positions at multinational firms such as Unilever, Burberry, L’Oréal, Amway and Marriott, where she led global strategy & innovation and marketing functions across regions and categories. Carol received her undergraduate degree from New York University's Stern Business School and her MBA from Hong Kong University of Science and Technology.

LinkedIn Profile:

Jenny Chan (China Editor at WARC)

Jenny Chan

China Editor at WARC

Jenny Chan is the China Editor at WARC - a trade media publication and information service specializing in rigorous, unbiased intelligence about marketing effectiveness, delivered via news articles, opinion pieces, in-depth features, best practice guides, case studies, research papers, special reports, data benchmarks, and advertising trends, as well as via webinars, awards, events, and advisory services.

WARC was founded in 1985 and has offices in the UK, US, Singapore, and very recently, Shanghai. She contributes to WARCís content output from China in English and Chinese and is in the midst of building up WARC.CN's bilingual site. Chan has more than a decade of business journalism experience spanning Campaign Asia in Hong Kong, CNBC Asia in Singapore, and Network Ten in Melbourne, plus 3 years of marketing frontline experience at Japanese company Yamaha Music, and 1 year of volunteering for an NGO representing migrant-worker rights from South Asia.

Always a keen pursuer of facts in a more down-to-earth sense, she has moderated and spoken at events organized by RISE, PRNewswire, China Connect, ROI Festival, Haymarket Media, Founder Institute, European Chamber Of Commerce, and other marketing conferences around the world.

Chris Baker (Founder of Totem Media)

Chris Baker

Founder of Totem Media

As the founder of Totem Media, Chris is an experienced consultant and speaker in the worlds of brand strategy, digital transformation and marketing innovation. Over 20+ years Chris has helped some of the world's top brands achieve meaningful breakthroughs in China and around Asia, with particular experience in DTC, AI (bots) and Web 3.0 (AR/VR/XR). Totem provides clients and audiences with glimpses into the future, and offers tangible actions to help brands stay a step (or two) ahead.

Echo Gong (Head of Greater China Advisory at Coresight Research)

Echo Gong

Head of Greater China Advisory at Coresight Research

Echo Gong is the Head of Greater China Advisory at Coresight Research. She specializes in China Market Entry and China retail and consumer trends. She has close to 15 years of experience in the retail, retail tech, and consumer product sector, including New Retail, Livestreaming, and E-Commerce. 

Echo holds a BSc in Economics from the London School of Economics as well as an online certification program in Business Analytics from the Wharton School.

Yaling Jiang (Founder of Following the Yuan)

Yaling Jiang

Founder of Following the Yuan

Yaling Jiang is the founder of Following the Yuan, which focuses on Chinese consumer insights. Yaling has lived and worked in the UK, the US, and Italy, and was previously a journalist covering Chinese consumer and tech trends for the SCMP and Sixth Tone, among others. Her work has appeared in CNN, Fast Company China, Barron's Penta, MarketWatch, Vogue Business, Glossy, Monocle, Sixth Tone, SupChina, and Neocha. Yaling now leverages her expertise to assist businesses in finding their niche among Chinese consumers.

Neil Nand (Director of Creative Technology at Ogilvy Shanghai)

Neil Nand

Director of Creative Technology at Ogilvy Shanghai

Neil is currently the Director of Creative Technology for Ogilvy Shanghai. In this role, he is responsible for delivering innovative, tech-infused business solutions and supporting industry-leading brands across a wide range of sectors including automotive, technology, luxury, FMCG, and sports with their digital transformation efforts. Prior to coming to Shanghai in 2015, Neil worked in Hong Kong, London, and Melbourne, servicing international clients including The Coca-Cola Company, Nike, NBA, Mercedes-Benz, Ford, and Lincoln Motors.

Jillian Liu (Founder and Operations Director of BRUTO)

Jillian Liu

Founder and Operations Director of BRUTO

Jillian Liu is the founder and operations director of BRUTO, an online wine platform that offers more than 200 labels of natural and low-interventional wines. BRUTO was founded to tap into the fast-growing demand for new wine options among China’s increasingly discerning wine drinkers and younger consumers, and now operates its first physical store in Shanghai. Previously, Jillian was an e-commerce and digital market specialist at leading agencies, and assistant fashion editor for Conde Nast in Beijing.

Oliver Pearce (Director of FGS Global)

Oliver Pearce

Director of FGS Global

Oliver is a director at FGS Global, one of the leading advisors of strategic communications including corporate reputation, crisis management and government affairs. Based in China since 2009, he has worked for news media, agencies and in-house, and has experience across multiple marketing and communications functions. He is a passionate believer in the power of storytelling to influence stakeholders and deliver real business outcomes. At the same time, he is committed to nurturing and inspiring communications and marketing professionals to open their eyes to the world around them so that our industry can create more meaningful conversations. A volunteer at AmCham Shanghai since 2019, he is very proud to serve as Chair of the Marketing & Media Committee.

Jason Holland (Co-founder/Architect of STUDIO DOHO)

Jason Holland

Co-founder/Architect of STUDIO DOHO

Jason is a US-licensed architect and has been working in China since 2010. In 2015 he co-founded STUDIO DOHO, which specializes in brand experience design for retail, hospitality and office projects. Clients include international brands such as Zippo, Coca-Cola, Budweiser, George and Lotus Bakeries, as well as local Chinese brands such as Hisense, Suning and Zhou Hei Ya.

Prior to co-founding DOHO he served as Design Manager for Nike's Greater China Heaquarters in Shanghai. He is currently pursuing an MBA at Imperial College London Business School with a specialization in Strategy and will graduate in Dec. 2023.