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- Registration and Networking
- Welcome and Opening Remarks
Oliver Pearce
Oliver Pearce
Director of FGS Global
- Keynote Speech — Meaningful consumption and its implications for the Chinese consumer economy
Andrea Fenn
Andrea Fenn
Co-CEO of Adiacent China
- Panel 1 — How and where to reach Chinese consumers in the new era
Echo Gong•Yaling Jiang•Mu Chen
Echo Gong
Head of Greater China Advisory at Coresight Research
Yaling Jiang
Founder of Following the Yuan
Mu Chen
Founder & Chairman of Big One Lab
- Coffee break
- Sharing Session — Market challenge solutions and case studies
Chris Baker
Chris Baker
Founder of Totem Media
- Panel 2 — Why Big and Small Brands Are Still Winning in China
Jenny Chan•Jillian Liu•Tegan Shi•Carol Zhou•Mika Shen
Jenny Chan
China Editor at WARC
Jillian Liu
Founder and Operations Director of BRUTO
Tegan Shi
Regional Head of China Region at Loop
Carol Zhou
SVP, China Business Innovation & Investment at Shiseido
Mika Shen
Co-founder of FIU Gallery and Groundle Lifestyle
- Creative Showcase
Neil Nand•Jason Holland
Neil Nand
Director of Creative Technology at Ogilvy Shanghai
Jason Holland
Co-founder/Architect of STUDIO DOHO
- Wrap Up and End
- Drinks and Networking