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Steven Chang
Senior Advisor at McKinsey & CompanySteven has been working and living in Mainland China for 25 years, and only with two companies, ZenithOptimedia (as CEO) and Tencent (as CVP). Steven has a full spectrum of experience in Marketing/Advertising /Management (both digital and conventional) that covers Multinational and Local brands in branding, promotion, digital transformation, and eCommerce. Steven focuses on the application of integrating technology, data, and content to form innovative business solutions for different categories of clients. Currently, Steven is the Senior Advisor at McKinsey, specializing in the Chinese Internet Ecosystem, digital transformation, marketing /advertising, new
retail and eCommerce Steven has done a lot of McKinsey projects that cover different categories of clients from all over the world. Steven is also regularly interviewed by various investment institutes regarding ecosystem advertising and business practice of the China internet industry.
Sam Sterling
Chief Strategy Officer, APAC at AKQASam Sterling is a passionate strategist and marketer, with deep expertise in the development of ambidextrous companies. She specializes in the turnaround, evolution, and transformation of established organizations and brands, working to ensure they both perform today and create the foundations for tomorrow's success.
Dragon Lu
General Manager of Häagen-Dazs Shop, Foodservice and Business Development, China at General MillsDragon LU joined General Mills in August 2020, now serves as General Manager of Häagen-Dazs Shop, Foodservice, and Business Development in General Mills China.
In past one year, Dragon has led the China Häagen-Dazs Shop team to undertake shop organization transformation to drive business growth with sales turnaround 30% increase and margin achievement. He revitalized the team and brand image by building credibility, modernizing brand experience and brand rejuvenate, organization optimization, operating with agility and efficiency, talent development to respond and leverage the shifting consumer trend and channels landscape, unleash brand power to accelerate the growth of Häagen-Dazs business by Omni-Channel development in China.
Meanwhile, Dragon led the shop team is recognized as “GMI Global Champion” Award and he was awarded the “Engagement Leader” in GMI Global in 2021.
Dragon has over 20 years of management working experience in shop business strategic planning and branding management in various MNCs in F&B and Retail in China and across Asia, served as key leadership roles at YUM, NIKE, SWAROVSKI, PANDORA, etc., for the establishment and expanding of the brand in China market as the outstanding contributions.
Prior to joining General Mills, he served as Vice President of Sales in PANDORA China where he was responsible for Omni-channel including retail and wholesale in more than 200 shops, across 80 cities to expand China business development to achieve double-digit annual growth.
Previously, he worked as Sales Director in SWAROVSKI China, creating a daily sales revenue of RMB 50M globally. During the journey of NIKE as the Sales Operations Director in Greater
China, he promoted operations digital transformation successfully for team capability and efficiency improvement which covered 6000 employees.
He started his career from YUM China and was responsible for KFC shop business management and branding development for 13 years, especially with rich experience in shop network planning, organization optimization, and efficiency improvement, shop talent development to achieve the
business expansion and profit achievement.
Beelin Low
Head of Planning at Publicis MediaAs the Group Planning Director of Publicis Commerce, Beelin is valued as one of the key members behind the fastest-growing Omni-Commerce agency in China that specialize in helping brands navigate, transform and accelerate in a duly complied, maze-like digital and eCommerce marketing environment.
She has more than 14 years e-commerce and digital experience in Southeast Asia and China combined, working in global 4A creative agencies as well as brand consultancy. Over the years, she has cooperated successfully with Apple, Nestle, Estee Lauder, L'Oréal, Codex Beauty, Arla Foods, Sanofi, Bacardi, Heineken, Siemens, to name just a few.
She leads a hybrid team of multidisciplinary planners and strategists across creative, media, social and data functions under Publicis Commerce, working closely to provide actionable solutions for business through market entry consulting, C2B product development, DTC business model planning, e-commerce business operation, and e-commerce intelligence as well as brand communication planning powered by data.
She is fluent in Malay, English, Mandarin, and other Chinese dialects such as Cantonese and Taiwanese Hokkien.
Simon Williamson
Chief Merchant at Value Retail ChinaSimon Williamson has a long-standing 29-year career in retail across fast fashion, luxury, jewelry & watches, and Outlet.
Simon currently holds the position of Chief Merchant at Value Retail - China. Responsible for the retail, merchandising, marketing, hospitality, and visual merchandising of the Villages in China with a focus on delivering a best-in-class service for Value Retails’ brand partners and consumers and ultimately the in-store guest experience in the Villages.
Simons's early career was spent in retail operations, merchandising, with Esprit spending time in Europe and living in Hong Kong. From there he joined Tommy Hilfiger as European Retail Director working alongside the principal shareholders in developing a retail & flagship store network in Europe and the Middle East. In 2001 he joined Garrard & Co. as Managing Director and was instrumental in the rebranding of this heritage brand, expanding its commercial operations across Europe, Russia, the Middle East, Hong Kong, and the United States. In 2006 he joined Leviev, the upscale jewelers as Managing Director. In 2008 he joined Value Retail as Group Retail Director.
Simon has a degree in Hotel Management & Gastronomy from Middlesex University and resides between London and Shanghai.
Michael Cao
VP / GM at Vans China, VF China Strategic InitiativesMichael now serves as Vice president / General Manager of Vans China, and VF China Strategic Initiative.
For the past ten years, Michael has led the Vans team to accelerate its ambition of being the #1 youth culture brand in China that enables creative self-expression, delivers impactful digital experiences via innovative partnership with digital Titans, and improves consumer experience through elevated retail footprints.
Prior to joining Vans, Michael has over 8 years of sales management experience at NIKE, where he led Nike Apparel & Sportswear business to reach $1B milestone after the 2008 Beijing Olympics.
Emily Lu
Senior Retail Solution Architect at Alibaba CloudEmily Lu is responsible for digital transformation solutions at Alibaba Cloud, helping multi-national companies strategically plan their end-to-end digital landscape in Greater China and abroad from marketing to sales to supply chain. Emily brings with her over 10 years of experience advising and serving top global customers in the FMCG, ecommerce, and retail industries.
Prior to joining Alibaba Cloud, she was Digital Solutions Manager at Nestle China, where she handled digital sales and marketing solutions for both domestic and international customers. She has numerous success stories in helping traditional retail companies transform their businesses.
She is a regular speaker at retail industry events and provides insights on how companies can leverage the latest trends in retail and transform their business models to spur growth.
Jason Holland
Co-founder of STUDIO DOHOJason Holland, AIA is a licensed architect in the USA with over 9 years of experience in China. He received a Bachelor of Architecture degree from Auburn University, where he also studied at the internationally recognized Rural Studio and in Mexico City. Jason worked as a design manager on Nike Shanghai headquarters and Hitachi Distribution Center in China before co-founding STUDIO DOHO in 2015.
Jason is also an active member of the American Institute of Architects (AIA) Shanghai Chapter, where he serves as the 2019 Treasurer.
Andrea Fenn
CEO of Adiacent ChinaAndrea is an award-winning digital strategist and the CEO of Adiacent China, a technology marketing company in Shanghai. Adiacent is part of VAR Group, an Italian-listed digital transformation company with over 2bn EUR in revenue.
He has lived 15 years in China, whose majority he spent working with the country’s evolving digital landscape. Prior to Adiacent, he was a founding member of the APAC social media team at Ogilvy, a researcher of Chinese social media at Leiden University, and a journalist for CNN and China Daily.
A regular member of the Campaign Asia Digital A-List, he speaks at public events, business schools and management trainings globally. He is an Effie Asia jury member and content consultant and trainer at the Alibaba Global Ecommerce Talent program among others.
Andrea was born in Prato, Italy is an Italian-British dual-national, and is fluent in written and spoken Mandarin Chinese.
Oliver Pearce
Business Development Director of Hill+Knowlton StrategiesOliver has worked across all aspects of communications in China since 2009, from media to brands and agencies. He is a passionate believer in the power of storytelling to influence stakeholders and deliver real business outcomes. At the same time, he is committed to nurturing and inspiring communications and marketing professionals to open their eyes to the world around them so that our industry can create more meaningful conversations.
Oliver has been active in the events space in Shanghai since he arrived in the city, holding various committee positions across alumni groups, chambers, and media associations. He is very proud to serve as Co-Chair on the Marketing & Media Committee at AmCham Shanghai.
Eric Zheng
President at The American Chamber of Commerce in ShanghaiEric Zheng is the President of the American Chamber of Commerce in Shanghai since 2022. Eric is well known to AmCham Shanghai. He has been involved in the Chamber for over 15 years as a member, committee leader, Board member, Board treasurer, Board secretary, and Board vice chair, and Board chair (2018 and 2019).
Eric brings a unique combination of private and public sector experiences to the presidency. He worked in management consulting with PwC in the U.S. and later served for the U.S. Department of Commerce as the principal commercial officer at the U.S. Consulate in Guangzhou. Eric had a long career with AIG in Greater China and held a series of positions that culminated in his service as CEO of AIG China. He then chaired the board of Heng An Standard Life Insurance Company.
In volunteer roles, Eric serves as the Greater China regional chair of the Committee of 100 and as a board director of Shanghai Make-A-Wish Charity Foundation. The Shanghai municipal government has granted Eric its Magnolia Gold Award in recognition of his significant contributions to the city. He holds a bachelor’s degree from Fudan University and an MBA from Georgetown University.