The afternoon comprises of a series of workshops with practical training and guidance to support professionals in progressing onward and upward. Workshops will start at 1:30 pm on a range of topics, attendees are encouraged to attend all.

MARKETING WORKSHOPS

1. Harnessing Data Solutions for Effective Marketing

- Dai Yan, Staff Solutions Architect, Alibaba Cloud

- Chen Chen, Head of Data Analytics, Publicis Groupe China

Alibaba Cloud will introduce Data Middle Office (DMO), the latest data and tech solution for both business and marketing functions. This will include actual cases of users to demonstrate how harnessing data brings value to the retail industry. Publicis Media will co-host the session to showcase what they have been working on with DMO and how the solution they came up with has been applied for their clients.

2. WeChat Bible

- Clement Ledormeur, Partner and GM, 31Ten

In this workshop, Clement, the General Manager of 31Ten, will walk the audience through the latest findings of their report, which is called the WeChat Bible. This guide contains the most recent insights and findings on the ecosystem of WeChat mini-programs and on how to prepare the brands and their marketing teams for boosting their brand growths and consumer engagements. Over the past year, 31Ten has released more than 20 WeChat mini-programs for various international brands and Fortune 500 companies. 31Ten will condense their experience, knowledge, and learnings from the market, as well as the best practices on how to make your WeChat mini-program a future success in this session.

3. Xiaohongshu Marketing Essentials: How to Build and Sell Your Brand

- Miro Li, Founder and Instructer, CHINAble Academy

Miro will walk you through the widely popular social commerce and wrap up a detailed workshop on how to build your brand, content, and sell on RED (Xiaohongshu). She will especially focus on niche foreign brands that are new to China. You will surely get a handful of takeaways and practical tips from real case studies.