Event Details

活动介绍:

当前美中贸易关系的变化对跨国企业在华业务布局与公共事务管理形成了新的挑战与机遇。本次活动将客观分析贸易政策动向、中国市场的最新变化,以及企业可采取的应对策略,涵盖风险管控、供应链优化、政府沟通等关键议题。


分享要点:

  • 中国政府的政策工具箱(关税/出口管制/产业政策)
  • 企业面临的脱钩风险与新兴机遇(供应链重构/消费转型)
  • 有效的公共事务应对策略(政府沟通/合规管理/声誉建设)。


活动面向企业决策者、公共事务负责人及行业研究人员,提供基于政策与实践的深度洞察,助力企业优化在华战略。欢迎报名参加,与专业人士共同探讨务实的解决方案。


Event Introduction

The evolving U.S.-China trade dynamics are creating new challenges and opportunities for multinational corporations in terms of their business operations and public affairs management in China. This event will provide an objective analysis of recent trade policy developments, China's market adjustments, and actionable corporate strategies, covering critical topics such as risk management, supply chain optimization, and government relations.


Key Discussion Points

  • The Chinese government's policy toolkit (tariffs/export controls/industrial policies)
  • Corporate challenges in decoupling risks and emerging opportunities (supply chain restructuring/consumption shift)
  • Effective public affairs strategies (government engagement/compliance management/reputation building)


Who Should Attend

Designed for corporate decision-makers, public affairs practitioners, and industry researchers, this event delivers policy and practice-driven insights to help optimize company's China strategies. Join us to explore practical solutions with industry experts.

Agenda

1:45 PM - 2:00 PM
签到 Check-in
2:00 PM - 3:30 PM
嘉宾分享 Speaker Sharing
3:30 PM - 4:00 PM
互动问答 Q&A

Speakers

  • Xiaofeng Jiang姜晓峰 (CEO of 智云图 ChinaAdvocate)

    Xiaofeng Jiang姜晓峰

    CEO of 智云图 ChinaAdvocate

    姜先生拥有 25 年亚太区政府公关、品牌传播及市场营销经验,专注于政策环境、舆论生态与商业目标的协同落地。带领智云图咨询为财富 500 强及本土企业提供品牌传播解决方案,覆盖高科技、大健康、先进制造及企业出海等领域。
    一、核心经历与专长
    • 曾任职于奥美、万博宣伟、马士基等机构,担任水母基因 CMO,积累跨行业实战经验,擅长通过品牌策略助力企业应对政策环境变化、舆论挑战及商业增长需求。
    • 主导过 20 余起危机事件处理,提供 50 + 场政府关系、发言人及危机培训,帮助客户高层提升沟通能力。
    • 服务政府及企业双向需求:曾为深圳贸促会、北京市朝阳区政府、天津市政府等提供咨询服务,亦为多家知名中外企业设计政策适配型传播策略,推动政企沟通与市场信任建设。
    二、教育与社会参与
    本科毕业于武汉大学,获中欧国际工商学院 EMBA 学位,与中国本土企业家圈层联系密切。担任北京大学新闻学院授课嘉宾、全国高校商业精英挑战赛评委,全球最大的国际公共关系网络之一PRGN亚太区副总裁,长期关注政策传播与商业实践的结合。
    三、理念
    相信有效的品牌传播是连接政策逻辑、公众认知与商业目标的桥梁,致力于以务实经验为企业提供可落地的策略支持。

    With 25 years of experience in public affairs, strategic communication, and marketing across the Asia-Pacific region, Jiang specializes in aligning policy environments, public opinion dynamics, and business goals through strategic communication. Leading China Advocate, a boutique consulting firm, he has advised Fortune-500 companies and leading domestic enterprises across high-tech, healthcare, advanced manufacturing, and Chinese companies going global.
    1. Core Expertise & Experience
    • Held senior roles at Ogilvy, Weber Shandwick, and Maersk, and served as CMO of a genetic company, gaining cross-industry insights to help enterprises navigate policy changes, public opinion challenges, and business growth through tailored communications strategies.
    • Managed over 20 crisis incidents, delivered 50+ government, media and crisis trainings to empower senior executives.
    • Bridged government and business needs: worked with various government agencies including CCPIT, Chaoyang District Government of Beijing, Tianjin Government; crafted policy-adaptive communication strategies for corporations to build trust with government stakeholders.
    2. Education & Engagement
    Graduated from Wuhan University with a bachelor’s degree and obtained an EMBA from CEIBS. Serves as a guest lecturer at Peking University’s School of Journalism, a judge for national university business competitions, VP of PRGN, one of the largest global PR network, and actively engages with policymakers, media, and entrepreneurial communities.

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Tickets

MEMBER ONLY
Member Price Complimentary
MEMBER COMPANY EMLOYEE
Standard Price Complimentary
NON-MEMBER
Standard Price RMB 300

Venue

AmCham Shanghai Conference Center

黄浦区湖滨路168号无限极大厦27楼
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

If you have any questions please contact Ruby Zhu

Contact Organizer

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