Event Details

The world of B2B is changing rapidly in China. Strategies and tactics are evolving as the digital landscape, tools, and platforms change. The traditional way of selling to enterprise is being completely re-written by China based on new business models and the innovation coming out of the country.


In this Zoom Webinar, we will host Josh Gardner, CEO at Kung Fu Data. Josh has extensive experience helping brands launch in the B2B space in China. He has started 7 companies in China and has very opinionated views and insights on the industry and what really works. In this exciting Zoom session, Josh and Paul will take the audience through:


ยท The state of the B2B and B2B2C industry in China.

ยท Strategies for SMEs and Entrepreneurs to adopt.

ยท How to leverage China's digital platforms in a lean way.

ยท How to collect data and pull proper insights that are actionable.

ยท Insights on Livestream, Social Media, and E-commerce for the B2B Industry

ยท Overview of costs and budgets to set aside to run digital B2B campaigns

ยท Advice for SMEs and brands on doing business in China.

ยท Successful Case Studies


Paul Lin, Chair of the Marketing & Media Committee, will host this exciting Zoom Session.


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This is an online-only event.


After your registration is complete, you will receive a confirmation email from EventBank with a link to "Go to the Webinar." Please click this link immediately to register on the Zoom website to avoid login issues later.


Please note, if you plan to join using your mobile phone you will need to download the Zoom App from your app store.

Speakers

  • Josh Gardner (CEO of Kung Fu Data)

    Josh Gardner

    CEO of Kung Fu Data

    Josh Gardner is an unapologetic truth-teller on China. He has over 20+ years’ experience running businesses in China. Here is how he tells it:

    I’m on a mission to help brands thrive in China’s online marketplaces.

    Twenty-four years ago I moved to China to study Mandarin and do fieldwork on minorities in Yunnan. I lived among people who had never seen a foreign face…and as an outsider, I had a lot to learn.

    The first thing I learned was that China is really big…and that New England (where I grew up) is very small.

    The second thing I learned is that while doing anything in China seems daunting, it is much easier when you have the right connections. Key relationships define success in almost every aspect of Chinese life. But such relationships cannot be superficial. You have to bring genuine value.

    The third thing I learned was that China is an inside game…you either know how to play it or you don’t. And if you don’t understand the playing field, you may be frustrated, disappointed and (often) humiliated. So take the time and get the facts.

    No one wants to admit that they are an outsider…so they PRETEND. They lump Chinese consumers into one basket. They pass judgment after reading a few reports or going to a conference. They hire folks who are either unqualified or don’t have their best interests at heart. And they hand over control to local partners who can’t stand up to simple questions like “Are their clients happy (with results)?”

    It’s easy to blame China, but harder to accept the truth: most Western brands can’t ignore China E-commerce but have no idea how to run it properly.

    Even with ALL the (more sensible) things my wife-of-19-years wishes I would do for a living, what excites me most is driving successful E-commerce launches in China.

    I'm here to help Western brands take control of their destiny, to bring transparency and accountability into the decision tree. I offer a sounding board built on real data, real relationships, and real experience operating brands on Tmall and JD.

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