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"The most powerful person in the world is the storyteller. The storyteller sets the vision, values, and agenda of an entire generation that is to come." – Steve Jobs


Storytelling is the skill that separates average communicators from the legends. Today's complicated, fast paced business world demands communication that commands attention. No other method holds our attention and moves us to action like storytelling.


Stories, when skillfully told, improve reception and retention of information, and move their audiences to action! Modern Thought leaders have realized that this is one of the key skills to master if they seek to inspire, teach, persuade, or lead others.


Corporate Storyteller workshop is designed for anyone who needs the skills to communicate more deeply, emotionally, and powerfully with their audience. By the end of the workshop they will be able to:

  • Understand why stories are the most powerful communication tool
  • Create, Adopt, and Tell your own stories successfully
  • Know how and when to use stories
  • Shift audience perceptions in a subtle yet powerful way
  • Persuade and sell more convincingly
  • Motivate, inspire, and encourage your audience


This is an interactive workshop! Participants will learn, practice, and receive feedback as they design, develop, and deliver their own stories.

*Safety note: Due to heightened health awareness factors, safety measures will be administered.

  • All participants must have official Green QR code and pass through security health check on arrival
  • Hand sanitizer, masks and air purification will be in place
  • Social distancing will be implemented (one attendee per table)
  • Trainer has been in Shanghai for the last year and never left during the height of safety concerns

Agenda

8:45 AM - 9 AM
Arrival & Check-in
9 AM - 10:30 AM
Introduction and icebreaker
What is a story? - How stories differ from other communication - What makes a good story - Basic types of storiesWhy use stories? - The power of storytelling - Science of storytelling: ...
What is a story?
- How stories differ from other communication
- What makes a good story
- Basic types of stories

Why use stories?
- The power of storytelling
- Science of storytelling: Neuroscience
- Corporate storytelling- Advertising,Branding, and Marketing
- Crystallizing your message
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10:30 AM - 10:45 AM
Coffee break
10:45 AM - 12 PM
Morning session
When can you use stories successfully ? - Using stories to shift perceptions deeply - Using stories to persuade and sell more convincingly - Motivating your audience more strongly - Subs...
When can you use stories successfully ?
- Using stories to shift perceptions deeply
- Using stories to persuade and sell more convincingly
- Motivating your audience more strongly
- Substitute for statistics (as back up or replacing bare figures)
- Examples to reinforce points
- Strengthen and improve presentations/arguments
- Framing devices and metaphors
- Bond with your audience

Where can you find your own stories
- Different types of stories
- What must a good story have?
- Where to get the best material
- Developing story awareness
- Brainstorming techniques to create/ remember stories
- The truth continuum: where should your story sit?
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12 PM - 1 PM
Lunch Break
1 PM - 5 PM
Afternoon session
How to develop your story - Developing your personal story- personal branding - Developing stories for your organization - Basic types of Story structures - Adding drama and suspense - ...
How to develop your story
- Developing your personal story- personal branding
- Developing stories for your organization
- Basic types of Story structures
- Adding drama and suspense
- Visual imagery
- Characters with depth

How to tell your story
- Different styles for different occasions and topics
- Body language- Posturing, facial expressions, gestures, eye contact
- Voice Control- Pitch, pace, power, passion, personality, and pausing

Practice and evaluations
- Storytelling session with feedback

Workshop evaluation & action planning
- Personal action plan for further development
- End of course evaluations
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Refreshments will be served during the coffee break for the attendees. Lunch at a nearby restaurant is also included with the ticket price.

Speakers

  • Troy Andrews

    Troy Andrews

    As an experienced and Professional Corporate Trainer with over 10 years of experience in China, Troy is highly skilled at designing, developing, and delivering training programs that are highly engaging and extremely relevant for today’s workforce.

    He’s trained at many of the top Fortune 100 companies such as Nike, Texas Instruments, Dow DuPont. He’s also working with leading edge innovators on the Fortune Future 50 list such as Activision and Splunk.

    Based in Shanghai, he has trained all over China on many diverse Communication Soft Skills such as Presentation Skills, Business Writing, Executive Coaching, and Confident Communication. He knows the cultural differences between Eastern and Western cultures and understands how to navigate them smoothly.

    He has a friendly, personable style that is both passionate, yet approachable, humorous, yet logic-driven. He has a keen interest in Cognition Theory and is constantly searching for the newest, most effective methods of training.

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Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。


Half-day session training vouchers cannot be used for full-day training programs.

全天会员培训无法使用"半天会员培训免费"券。

Member Ticket
Member Early Bird Price RMB 2,650
Member Price RMB 3,650
Member Company Employee Ticket
Early Bird Price RMB 2,650
Standard Price RMB 3,650
Non-Member Ticket
Standard Price RMB 4,650

Early Bird Tickets stop selling on Oct. 15, 2020.

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
Walk-in and Cancellation Policy
  • Cancellation: If you need to cancel your registration for a full-day session, please notify David Ma at (86 21) 6169 3016 or email david.ma@amcham-shanghai.org at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.

Venue

AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower, No.168 Hubin Road, Huangpu District 黄浦区湖滨路168号无限极大厦27楼
Shanghai, China

If you have any questions please contact David Ma

Contact Organizer

+86 61693016

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