Jeff Yuan is the Head of Tax and a member of the Management Board of PwC China.

Previously, he served as the PwC China Tax Markets Leader and Transfer Pricing Leader, where he oversaw the development and implementation of strategic plans for tax and transfer pricing services.

With more than 20 years of experience in both the U.S. and China, Jeff specialises in providing strategic cross-border tax advice to multinational corporations (MNCs) operating in China and to their overseas headquarters. His experience spans key sectors including automotive, life sciences, chemicals, industrial manufacturing, shipping & logistics, and retail & consumer. His work focuses on helping MNCs design and implement sustainable cross-border transaction structures that align with tax and business strategies at the China, APAC, and global levels.

Jeff is a regular speaker at international professional conferences on topics at the intersection of business strategy, transformation, and the role of tax as a catalyst for unlocking and realising organisational value. He frequently shares insights on China’s evolving role in the global economy and contributes to shaping the global conversation on China’s business transformation, strategic resilience, and tax landscape—empowering businesses to navigate change and seize new opportunities.

Jeff holds a Master’s degree in Business Taxation from the University of Minnesota and a Bachelor’s degree in Accounting from Winona State University. He is a fellow of the American Institute of Certified Public Accountants (AICPA).

Julius Shen is the Lead Partner with PwC Strategy& China, based in Shanghai. He is also the consulting leader of the industrial products and services sector at PwC China, providing diversified corporate strategy and deal services to the multinational, domestic, and private equity clients.

Julius has almost 20 years of deal and corporate strategy consulting experience and served for over 100 clients. He has extensive experience in corporate growth and transformation strategy, operation/supply chain improvement, deal and M&A strategy, market entry, target search, negotiation support, financial modeling, commercial due diligence and post deal integration, covering industrials and services, transportation & logistics, food and agriculture, healthcare, consumer products & retail, TMT, regional planning and real estate development.

His project experiences include:

Assisting multinational companies to set up China strategy and search/identify potential cooperation targets in China. The scope includes assessing China market dynamics and trends, regulatory environment, competitive landscape, business model of major players, operation/supply chain improvement etc. He provides systematic solution to establish existing player pool, screen and evaluate potential M&A or JV candidates and advise on acquisition strategies
Providing corporate strategy, deal and M&A strategy, business unit strategy, operation/supply chain improvement, benchmarking, channel strategy services to China companies (including state-owned and private companies)
Providing deal advisory services for some leading Chinese companies on outbound investment including greenfield, M&A and JV etc.
Conducting negotiation support and commercial due diligence for leading foreign and local private equities. Recent projects cover the local targets in industrial products, transportations & logistics, food & agriculture, TMT, consumer products & retail sectors
Prior to joining PwC, Julius has worked at a leading private equity firm and an international consulting firm at different management roles. Before that, he also had four years of technical and management experience at two global leading IT companies.

Julius graduated from Fudan University, majored in Computer Science and Master of Software Engineering. Besides Mandarin as native language, Julius also speaks fluent English and Japanese, with JEES top level certificated.

Rachel is head of the Communications & Publications department. She manages the Chamber's Insight magazine and co-authors the China Business Report. She also handles media relations for the Chamber.