Joanna Zhu is the North Asia Regional Managing Director of CEVA Logistics, a world leader in third-party logistics that provides and operates transportation and supply-chain solutions for large- or medium-size national and global companies. Based on 30 years of working experience in the logistics industry, mainly serving multi-national logistics companies and different leading roles throughout her career, Joanna has extensive in-depth logistics knowledge.

CEVA Logistics is part of the CMA CGM Group, a world leader in shipping and logistics and growing fast with a strong presence in most key markets. The North Asia Region, led by Joanna, contains Greater China, including Taiwan and Hong Kong, plus Japan and South Korea, and is one of the most important business regions in the global CEVA Logistics' world.

Peter Layer is the Vice President of General Motors China for Global Purchasing & Supply Chain as well as the Executive Director of Purchasing and Supplier Quality at SAIC General Motors (SGM).

He holds a Bachelor of Science in Mechanical Engineering from Kettering University, a Master of Science in Engineering from Purdue University, and a Master of Business Administration from Kellogg Graduate School at Northwestern University.
Peter is a 25+ year veteran of the Automotive Industry having worked his entire career for General Motors. Early in his career he worked in Detroit in several safety engineering related position before moving to Adam Opel AG in Ruesselsheim Germany. There he continued in safety and interior engineering before moving to purchasing where he worked in several different commodities. In 2005 he moved for the first time to Shanghai and was Director of Electrical & Thermal Purchasing for the former Asia Pacific region of GM. In 2006 he spent the next 5 years working in Seoul South Korea in Program Management for GM’s small cars. In 2010 he was appointed to the Director of Purchasing & Supply Chain for Russia / CIS based in both Moscow and St Petersburg Russia. At the end of 2013 he moved back to Detroit and worked in Chassis Purchasing as well as Program Purchasing for GM’s full-size trucks. In the summer of 2018 Peter returned to Shanghai and assumed his current role.

Peter has strong industry experience in Direct & Indirect Purchasing, Program Management, Logistics, Supply Chain, Supply Quality, and Crisis Management.

He is happily married to his German American wife of 20 years, and they have three daughters and one son together. In his spare time, he likes to run, bike, play golf, travel, and coach his sons baseball team the Shanghai Sluggers.

An experienced industry professional with over 20 years working in the logistics and supply chain solution industry.  Jarrod is currently the Chief Business Development Officer for East Asia at Yusen Logistics, a member of the NYK Group.  He is also responsible for their Supply Chain Solutions division in China.

Jarrod has held senior leadership positions in Japan, Singapore, and the USA, including over 16 years at NYK Line container division. 

Jarrod received his MBA in Supply Chain Logistics from Rutgers University in 2007.

Jarrod graduated from Washington & Jefferson college, and has his roots in western Pennsylvania.

Scott Rauwald is the Executive Director & General Manager APAC for Wolverine Advanced Materials, a leading developer and manufacturer of specialty elastomer-coated metals that offer damping and sealing solutions in the Automotive Brake NVH and Sealing industries. In this role I genuinely enjoy the challenge to grow the business in Asia, enhance our organizational efficiency and maintain customer intimacy.

My previous experience in China has been with two different suppliers in the automotive supply chain, Atotech Chemicals Ltd and HP Pelzer Automotive Systems. In 2006 I was fortunate to have the opportunity to move to Shanghai, China. Since then it’s been a thrilling experience participating in such rapid economic and social developments. The successes, challenges and friendships I made along this journey are something I will always cherish.

Flora joined Ceva in 2011 after 16 years combined ocean experience with the carriers and freight forwarding industry. Prior to joining CEVA, Flora’s experience is diverse including 8 years with Maersk shipping company holding as North China sales & market department head, 9 years in Maersk Logistics with 6 years as head of Greater China cluster , mainly in charge of PNL for both Maersk logistics supply chain management as well as its forwarding business unit.

Flora now is responsible for Ceva’s North Asia ocean product, mainly focusing on growing North Asia ocean business line through leading and executing Global Ocean strategy, driving the trade management, product development, procurement, and overall North Asia Ocean Freight PNL delivery.