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AmCham Shanghai's Marketing Committee invites you to a Superbowl party that celebrates the real highlight of the event – the TV Commercials! We will showcase the funniest, the bizarre and the most celebrity-filled ridiculousness that aired on TV during the Super Bowl. This will be the 5th year AmCham Shanghai runs this popular marketing event.


The Super Bowl is one of the most watched sporting events in the world, with a 30-second TV spot during the game selling for around $4.5 million USD. Known as much for high-stakes sports drama as for creative advertisements, the Super Bowl is the only TV program where people will actually stay to watch the commercials, rather than go to the bathroom or make a sandwich during the breaks.


A panel of experts from the advertising community will give their critique of this year's Super Bowl advertisements. They will pick their favorites to play for the crowd and tell us why the TV commercials are good, bad or just plain ugly.


Audience members are encouraged to cheer for their favorite ads and will have opportunities to win exciting prizes during the evening.


Paul Lin, the Chair of the Marketing Committee, will host this exciting creative showcase.


Agenda

18:30 Networking and Registration

19:00 Introductions

19:10 Creative Showcase of Classic Superbowl TV Ads

19:45 Top selections from our Advertising Experts

20:30 Wrap Up and Discussion

21:00 Networking

Speakers

  • Milo Chao (Chief Strategy Officer, Asia Pacific at GTB)

    Milo Chao

    Chief Strategy Officer, Asia Pacific at GTB

    Milo Chao is a 20-year veteran of the advertising industry, heading the strategy department of some of the most creative agencies in Asia. He is not only behind some of the most iconic work in the region but also has sat on the panel of some of the most prestigious creative award shows.

    In 2017, Milo asked himself a question most would have thought oxymoronic: what can China teach the world about creativity? He decided to answer the question by interviewing creators in China who have been recognized on the global stage. In 2018, he started a podcast asking the question, what can Chinese creators teach the Chinese about creativity, and has been immersed in this field ever since.

    Milo started coming to China in 1994 and has spent, collectively, 10 years on the Mainland. He’s also lived in Hong Kong, Singapore, and Flushing, Queens.

    Milo holds an executive MBA from Kellogg-HKUST, an M.S. from Northwestern University, a master’s certificate from the Hopkins-Nanjing Center, and a B.A. from SUNY Binghamton. He currently works at a WPP agency serving as the Chief Strategy Officer for Asia Pacific. He is also an Expert-in-Residence at China Accelerator where he helps start-ups hack their brands.

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  • Bryce Whitwam (CEO of Wunderman China)

    Bryce Whitwam

    CEO of Wunderman China

    Bryce is a 20 year veteran of the advertising business, driving the creative and data vision in China over Wunderman's 3 offices ensuring consistent delivery of the best in class communications programs for both global and local brands, including Ford, Huawei, Microsoft, Bentley, Shell and others. Fluent in Mandarin, Bryce first came to China in 1987 and has never left the region. A former professional musician, Bryce recorded 2 albums in China and Taiwan and has toured extensively. Bryce has a Master in International Management from the Thunderbird School of Global Management.

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Tickets

A prepayment is required when choosing 'Members only price' or 'Standard Price'.

“会员票价”及“标准票价”要求您在提交注册信息后即刻完成在线预付,若您希望在活动现场支付门票,请选择“现场票价”。
Member Ticket
Member Price RMB 180
Member Price (Pay at the door) RMB 230
Member Company Employee Ticket
Standard Price RMB 300
Door Price RMB 400
Non-Member Ticket
Standard Price RMB 600
Door Price RMB 700

Venue

Cages

3/F, 428 Jiangning Lu, near Wuding Lu (江宁路428号3楼, 近武定路)
Shanghai, China

If you have any questions please contact

Contact Organizer

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