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Content is king, this has been an undeniable fact among today's marketers. What often neglected is how we store and reuse the content after we've put in a significant amount of resources in content development and translation. This presentation will touch on some issues in big-scale, multi-language content production and the tools used to reduce content production cost and improve process. Specifically, the use of database and templating to maximize content value will be discussed. We will also look at some examples on how old content can be used to train AI models that create content for your brand the smart way.