Traditional strategic approaches to growth often involve making big bets. Consequently, many companies proceed with high-risk strategies or decide to stay focused on their core business and go with what works. Imagine if there was a way for a company to grow its profit line by investing less money, taking less risk, and also making customers happier in the process?

Join Alan Lewis, managing director at L.E.K. Consulting and co-author of Edge Strategy: A New Mindset for Profitable Growth as he discusses a disciplined, methodical approach to helping you grow your business by focusing on myriad opportunities that are often hiding in plain sight, at the edge of your core business. The authors researched nearly 600 companies worldwide across 60+ industry sectors and found that only about 10% of these companies consistently exploit opportunities at the edge of their business, but those that do significantly outperform on multiple dimensions.

This presentation will explain how business leaders in companies of any size can develop the pattern recognition skills to identify and add new sources of high-margin growth – by investing less money with less risk. Alan will describe how to look for the enormous, untapped source of profit that exists on the edge of a core business through the sale of ancillary goods and services that actually make a customer's interaction with the business more complete.