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从跨境出海，到全球化布局，中国企业品牌建设之路任重而道远，筑建品牌可持续发展道路，需要以策略驱动多维度发力，眼下正是中国品牌破局突围的好时机。
众所周知，在不同的国家地区，品牌曝光后带来的具体表现和影响是有所不同的，针对市场比较受关注的中国企业出海，企业又是如何去思考或者布局海外市场的同时，把品牌立足于海外市场呢？
中国品牌在海外如何讲好品牌故事，出海企业应如何做品牌？怎样的玩法才能吸引海外用户"买单"？
Agenda
2:00 PM - 2:30 PM
签到
2:30 PM - 3:20 PM
议题1. 中国出海企业如何打造海外市场品牌知名度
3:20 PM - 3:40 PM
茶歇
3:40 PM - 4:20 PM
议题2: 出海企业如何借助科技来更高效地推广产品和服务，并获得更多的海外市场客户
4:20 PM - 4:30 PM
提问&回答
Speakers
Jenny Fu
Senior Commercial Excellence Director, North Asia of The Trade Desk™
view moreJenny任职于The Trade Desk公司，负责公司北亚区（包括中国大陆，香港，台湾，日本及韩国）业务团队，通过其领先的全程序化数字广告营销平台，服务于全球品牌客户，助力品牌全球化发展。Jenny拥有15年以上的营销管理经验，曾就职于Disney, TripAdvisor, 万豪集团，微软等公司，擅长国际市场营销及品牌运营。
Afee Zhang
中国区营销增长负责人 at GlueUp
Tickets
*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.
Standard Ticket
Standard Price Complimentary
Registration
To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.
Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.
What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.
Venue
AmCham Shanghai Conference Center (Xintiandi)
27F, Infinitus Tower
No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼
Shanghai, China
