AmCham Shanghai invites you to join our SME seminar series about crisis communications in the social media age: an overview of crisis management in China today. With an increasingly fierce media landscape and an army of self-media eager to express their opinions via WeChat and Weibo, today companies fear reputation crisis and its effects on their brand and business.

The event will be held on April 9 from 14:00-16:00 at the AmCham Shanghai Trade and Investment Center. This seminar is aimed at sharing the most updated crisis communications strategies in China's social media environment.

The main content including:

- The new media landscape in China: the changed and unchanged

- The works and not works: foreign brands' crisis response strategy in China, summary

- Case studies: what we can learn from them

- The principles of crisis communications in China

- How to judge the seriousness of a crisis?

- The Do's & Don'ts

Who should join this session? Business leaders, spokespeople, site managers, communications/PR, branding, CMOs, HR, SHE, operations, legal, etc.

For more information, please contact Summer Xie at Tel: (86 21) 6279 7119 ext. 5661 or email summer.xie@amcham-shanghai.org

了解更多事宜，请联系 谢仲夏 电话：(86 21) 6279-7119 分机号5661 邮箱： summer.xie@amcham-shanghai.org