Search Marketing through a China perspective (Venue Change)

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Please note this event has been fully booked.

Search Marketing remains an essential part of every marketer’s arsenal; yet, in China there is very little understanding of 'Search' beyond budgets, keywords, and bidding. OMD, a leading marketing communications and media solution specialist, will take you through a journey of rediscovering Search from a Chinese consumer's perspective. We will delve deep into consumer search behaviors, understand the motivations behind how Chinese consumers behave and discuss how Search advertising influences their purchase decisions.

Join AmCham Shanghai with a panel of marketing experts who will discuss what brands and organizations need to do in regards to Search marketing in 2018. All attendees will receive a free copy of Dive Search, the 4th and newly released research report on the latest search insights in China. It’s a session you won’t want to miss.

Speaker:
· Jeanette Phang – Executive Director, OMD

Panelists:
· Bhasker Jaiswal – Managing Partner, OMD
· Johan Nilsson – Performance Strategy Director, PhD China
· Nicolle Yang – Senior Sales Director, 360
· Kenneth Cheung – Digital Consultant
Host
· Paul Lin

Agenda

9:30 AM - 10:00 AM

Registration

10:00 AM - 10:30 AM

Dive Search Presentation

10:30 AM - 11:15 AM

Panel Discussion

11:15 AM - 11:30 AM

Q&A

11:30 AM - 12:00 PM

Networking, Event Ends

Speakers

Kenneth CHEUNG
Digital Consultant
Ken has worked in Digital for over 10 years starting in the UK with affiliate marketing, he pioneered the UK first Tech Unicorn Ve Interactive's integration with a CPA business model, pioneering attribution modelling and paving way for its eventual success. By 2014 he had sold his own affiliate (KOL) blog and moved to China.
Joining Darwin Marketing his role included managing SEO, SEM, social, ecommerce departments and the eventual merger process with iProspect, he subsequently held the position of COO before leaving to focus on startups. He is currently a mentor with China Accelerator, a member of Angelvest and lecturer at Conde Nast.
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Bhasker JAISWAL
Leader of Marketing Sciences SBU at OMD
Bhasker leads the OMD Marketing Sciences SBU since 2012. As a strategic lead on media planning for OMD China, he has developed China specific tools & frameworks such Response Planning, Multiscreen Planning, MSP 2.0, Dive Social, Dive Mobile, Dive Video among others.
Bhasker has over 17 years of experience. He was selected by Campaign Asia – as one of APAC top suits - 40 under 40 (2013) and one of most influential people in China digital scene-China Digital A list (2014). Also shortlisted for “Greater China Planner of Year 2014” by Campaign Asia.
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Johan NILSSON
Performance Strategy Director of PhD China
Johan is a digital native with 8 years of experience working in APAC, planning and executing performance media campaigns. He first joined Omnicom Media Group in 2014 as Senior Manager on the APAC Unilever search business, based in Singapore. In May 2016, Johan was offered an internal transfer to join the PHD Shanghai office and take up the role as Performance Strategy Director. Johan has vast experience within FMCG and Automotive.
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Jeanette PHANG
Director of OMD Marketing Sciences team
Jeanette is a Director within the OMD Marketing Sciences team. Her role is to drive OMD thought leadership and serve as a bridge between research, analytics and media planning.
Jeanette’s career experience spans both creative agency and media agencies, but the center of her career has always a focus in research and consumer insights. She has a passion for all things data and digital. For her work she has been named one of Campaign Asia’s Women to Watch, Campaign Asia’s 40 under 40 and Greater China Planner of the year.
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Nicolle YANG
Senior Sales Director of 360
17 Years working experience. Including 11 years focusing on performance marketing.

Working coverage on PPC (SEM) SEO, DSP, Mobile Marketing plus Social Media and Affiliate Marketing.
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