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Join AmCham Shanghai on Tuesday, January 18, 2022, from 8:30 AM to 12:30 PM for our half-day Retail Marketing: 2022 Outlook & Kickoff Event heldat the AmCham Shanghai Conference Center (Xintiandi).

In the new era of retail, where offline meets online and when retail brands are much more than retailers, marketing has the power to transform companies and accelerate their growth like never before.

This half-day conference will bring together brands and agencies, consultants, and experienced marketing leaders, to go deep on the question of what it means to be a brand operating retail channels today and what is required to succeed in the fast-changing China market.

Welcoming both Chinese and global brands, this event will share meaningful and actionable insights and best practices, providing fresh and comprehensive perspectives that will empower marketers to leverage the potential of retail.

Marketing in the new era of retail is not defined by the simple question of offline versus online but by building omnichannel retail offerings that consumers can connect with.

This half-day event will provide:

  • Keynote speech on the metaverse and retail trends
  • Panel discussions on "Designing the New Retail Experience" and "Connected Commerce"
  • Workshop on "Reimagining Retail in the Metaverse and Cloud"
  • Networking with your peers and fellow marketers from across multiple sectors

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AmCham Shanghai Conference Center (Xintiandi)
27F, Infinitus Tower, No.168 Hubin Road, Huangpu District.

Shanghai, China

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