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Join the AmCham Shanghai Retail Committee's next Retail Fireside Series with Yann Bozec, Founder & CEO of YB Stratis and former President of Tapestry Asia Pacific & CEO of Coach APAC, on Thursday, November 20, from 5:00 p.m. to 7:00 p.m. at the AmCham Shanghai Conference Center.
During the session, our Fireside Moderator Carol Zhou, Chair of the Retail Committee, will engage in a thought-provoking conversation with Mr. Bozec around the idea that AI won't replace great brands, but brands that use AI differently will replace those that don't.
Together, they will explore how AI is rewriting the future of consumer and retail through:
ยท How AI will reshape brand storytelling, consumer discovery, and conversion
ยท Emerging AI-driven consumer acquisition models
ยท Creativity, culture, and the next generation of brand building
ยท What insights Double 11 revealed about China's evolving shoppers
ยท How global brands can stay iconic while operating at "China speed"



