Qinxin Aw is a dynamic strategist with extensive experience in driving brand growth and consumer engagement across diverse industries. Recently, she has focused her expertise on the evolving landscape of B2B marketing in China, co-authoring the thought leadership report "Navigate B2B Marketing in China." The report provides actionable insights for businesses aiming to succeed in this complex and rapidly changing market. Passionate about bridging global perspectives with local market nuances, Qinxin offers a fresh, strategic lens to B2B conversations.

Mike Golden is the founder and China President of Brandigo, a B2B marketing communications agency based in Shanghai. Golden has worked in marketing in Asia over 25 years, including time in China, Japan and Singapore. He has worked with hundreds of multinational and local B2B companies around Asia. His new venture, GPI, helps Chinese B2B companies succeed in marketing overseas. Originally from Maine, USA, Golden has a BA in East Asian Studies from Cornell University, and an MBA from the University of California, Berkeley.

With 30+ years Asia experience, Barry is recognised as one of the region's leading B2B marketing specialists.

Barry started his career in Hong Kong running a regional direct marketing business before moving agency side, where he has since worked with some of the world's biggest B2B and B2C brands in some of the world's biggest agencies in some of the world's most challenging markets.

Today, he offers consulting, research, planning, strategy and creative solutions to both agencies and brands with a laser focus on driving bottom-line growth. He offers bespoke B2B training to professionals and lectures on marketing and communications at local universities. Barry helped establish the B2B'25 community in China and was editor in chief of the first China-focused B2B'25 trends report published in January '25.

Barry today lives in downtown Shanghai with three dogs, a bull and a horse.

Harriet has been studying and working in China for over 25 years and is experienced in communications; brand building; geopolitics; media relations; PR; public affairs and issue management; risk; and strategy. She began her communications career at the British Consulate-General Shanghai in the 1990s before spending 20 years in international and Chinese communications agencies working with over 150 brands across B2B, Consumer, Corporate and Govt. sectors. Senior roles have included Shanghai Office Head at MSL, Executive Director at Grayling for China including establishing offices in Shanghai and Beijing; Senior Director at BlueDigital (China’s largest comms agency); Managing Director of Teneo, and Vice-President Corporate Communications at Huawei in Shenzhen.

She established Anoumis Communications and Trailing Around Asia in 2024.

Harriet is from the UK and holds a BA and MA in Music, Durham University & Shanghai Music Conservatory; an MA in Mass Communications, Leicester University, UK; an Executive MBA - Hult International Business School; and an MA in International Affairs with Cybersecurity, King's College London, UK. Harriet is a published author and also writes for Towards AI on Ethics, and Runner’s Life about ultramarathons.