This half-day course is the introduction to the COACHING FUNDAMENTALS program. Managers, leaders, HR practitioners are welcomed to attend the session where we will learn about coaching.

Coaching is critical for human development, growth and performance. It has been scientifically proven that organizations that effectively prepare managers to coach are 130% more likely to achieve stronger business results and have 39% stronger employee results through engagement, productivity and customer service.

"Unlocking a person's potential to maximise their own performance. It is helping them to learn rather than teaching them" (Whitmore, 2009) or "a collaborative, solution-focused, results-oriented and systematic process in which the coach facilities the enhancement of work performance, life experience, self-directed learning and personal growth of the coachee" (Grant, 1999) are most commonly used definitions of coaching.

Coaching draws from many disciplines and shares several approaches to working with people. Moreover, the term "coaching" is often used to describe a wide range of interventions ranging from one-to-one learning, to counselling, to even just talking.

Moreover, a "life coach" is not someone who was trained by life, and a "Business coach" is not someone who was trained by business. One needs to meet specific requirements to be considered as a coach that refer to their mindset, skills and tools. Not everyone can be a coach!

Session Outline

The primary objective of this introductory course is to provide fundamental knowledge of coaching, its characteristics, types and most common models. Participants will be able to conduct self-evaluation of their coaching mindset and create a development plan (if necessary). We will discuss key success factors of each coaching process stage and practice coaching. This coaching orientation session is meant to trigger further interest in participating in two other modules within the coaching fundamentals program that will focus on coaching skills and the coaching tool set.

The course is based on highly recognised methodology developed by Lambert and applied in 67 countries since 2001.


After the course you will be able to:

  • State features of coaching and compare it to other disciplines 
  • Differentiate between different types of coaching and apply accordingly vs the context
  • Discover 5 mindset prerequisites for being a coach and evaluate yourself against them
  • Utilise specific methods for building up a coaching relation
  • Pre-plan and structure a coaching process step-by-step
  • Select and apply coaching type to specific situations
  • Design and run a simple coaching session
  • Refuse coaching sessions based on the criteria where coaching can be and cannot be applied
Who should attend?

This introductory session is designed for managers, leaders, HR practictioners who would like to start their journey with coaching at work. Although we will apply a holistic approach, the main focus is on the business environment and people at work. 


13:00 Registration & Networking
13:15 Session
15:30 Coffee Break
15:45 Session
17:00 Session Ends

Refreshments will be served during the coffee break for the attendees.


  • Magdalena Krzyzanowska-Celmer

    Magdalena Krzyzanowska-Celmer

    Magdalena Krzyzanowska-Celmer is founder of DucoPoint Business Consulting Company LTI (www.ducopoint.com), international HRM expert & mentor with 20-year industrial experience on various HRM & communications director and executive positions in global organizations in sectors such as automotive, oil & gas, chemicals, packaging. She successfully led various restructure, change and M&A processes. Moreover, she majors in strategic organization, cross cultural management, organizational change, leadership development, effective teams and enhancement of organizational cultures. She worked in Europe (Belgium, Finland, France, Italy, Poland, Spain, the Netherlands, Turkey, UK) and APAC. Currently, she resides in Shanghai (China).

    She delivers programs on leadership practices, cross cultural management, organizational design & development and on various tools & instruments most commonly applied by the HR community (DISC and specifically Extended DISC, AC/DC, ICC coaching, mentoring, recruitment techniques, performance management, succession planning and selected HRIS (Performance Manager, WorkDay).

    Currently, she is working on a PhD dissertation on leadership models & organizational cultures. Her particular interest lies in leadership practices in China, which became the main focus point of her recent research. Moreover, Magdalena graduated from various postgraduate studies such as Business management, Human Capital Management, information Management and PR and the China MBA program at Jiao Tong University (Shanghai, China); she received education in strategic organization at Levinson Institute in Boston (US) and in Management in Crisis situations in France (Mirabaund Visconti & Guillery Malvy). She is a certified coach (ICC) and assessor (CAADC)

    • ICC coach (International Coaching Community
    • Assessor in Assessment & Development Centre (CAADC)
    • Licensed Extended Disc practitioner
    • International HRM expert

    view more


A prepayment is required when choosing 'Members only price' or 'Standard Price'.

Member Ticket
Member Price RMB 360
Member Price (Pay at the door) RMB 360
Member Company Employee Ticket
Standard Price RMB 500
Door Price RMB 500
Non-Member Ticket
Standard Price RMB 650
Door Price RMB 650
Voucher Ticket

Please select this option if you have a half-day training credit.
Attendees must present voucher at registration to gain free admittance. Otherwise standard door prices will apply.

Standard Price Free


  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Ivette Corominas at (86 21) 6279 7119 ext. 5671 or email ivette.corominas@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ivette Corominas at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact Ivette Corominas

Contact Organizer

+86 61693010

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