Brands and Agencies have more and more tools given by the major eCommerce platforms to analyze data. These are data not only for brands' stores on eCommerce platforms, but also industrial/sector data and trends analyzed from the platforms' big data. Platforms like Tmall has entered into the era with more competition with new players like PinDuoDuo, Taoji,…, therefore service like Brand Databank & Strategy Center were introduced and offered to brands and agencies to re-shape their marketing campaigns and hence drive traffics to the platform.

Cyril Drouin will introduce the tools and what can brands learn from the tools and how to make those data useful to really leveraging the eCommerce performance. He will also share some case studies to illustrate how these data tools are reshaping the traditional Marketing plans and campaigns.

Jun Peng, the Vice Chair of the Marketing Committee, will host this event.

Agenda

09:45 Registration & Networking

10:00 Welcome Remarks

10:05 Presentation

11:05 Audience Q&A

11:20 Closing Remarks