WeChat Mini Programs are the latest trend happening on WeChat. Consumers are engaging with them as an easier way to navigate content within the WeChat ecosystem. Brands are building them onto their own branded accounts as a way to minimize the cost of building a separate mobile app, without losing any functionality in a bid to streamline the user experience.

Clement Ledormeur, GM of 31TEN, will take you through an insightful and exciting session on this hot topic taking over China. He will cover…

1) What is a WeChat Mini Program and how it works.

2) Use cases from brands and capabilities that are possible - Augmented Reality, Artificial Intelligence, Image / Facial recognition, Animated and Interactive Experiences, Creative/Visual Content, Voice, etc.

3) What are the key success factors for media buying on social media: the key metrics and experiences that are possible from the leading industry experts.

4) A look at other social media channels as an option to your marketing plan.

5) Key takeaways for you to activate and optimize your own Mini Program.

Paul Lin, Chair of the Marketing Committee, will be hosting this exciting session.


  • Clement Ledormeur (General Manager and Partner at 31Ten)

    Clement Ledormeur

    General Manager and Partner at 31Ten


    Clement is General Manager and Partner at 31Ten, a 15-person independent boutique digital agency based in Shanghai that has been operating for 4 years and build fantastic digital solutions that meet our clients' KPIs the Chinese market of which 80% integrating with WeChat.

    He has more than 7 years of experience in China and has conducted over 40 projects with international brands or groups such as Shiseido, Sisley, Bioderma, Starbucks, Club Med, LVMH, Richemont Group, Softbank, UEFA, Ubisoft, Canada Goose, et

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A prepayment is required when choosing 'Standard Price'.

Member Ticket
Member Price Free
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600


AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

Contact Organizer

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