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WeChat is the primary customer engagement hub in China for most brands. Yet many businesses have a poor understanding of which of their customers are following their official account. This presentation will provide you with a thorough framework to successfully identify or "bind" customers in your WeChat ecosystem so you can engage them on a personal basis and drive repeat sales. Join us to learn:


  • What is "WeChat binding" and what are the core benefits of knowing which of your customers follow you on WeChat
  • Best practices:
  1. Leverage every touchpoint in your customer journey
  2. Offer a seamless & rewarding user experience
  • What identification rates can you expect?
  • Typical KPIs and campaign case studies
  • Insights and guidelines to advance WeChat techniques


Agenda

09:15 Registration and Networking

09:30 Start of Introductions

09:35 Presentation and Case Studies

11:00 Q&A

11:30 Wrap Up, Session Ends

Speakers

  • Romain HENRIOT (COO at Splio)

    Romain HENRIOT

    COO at Splio

    After close to 15 years managing digital transformation projects for MNCs across Europe, Romain has joined Splio as head of all operations in China. His responsibilities include Product localization, R&D, customer services and support, platform and compliance. Romain now focuses his work on helping brands taking back control of their customer data within an increasingly fragmented and ever-changing digital ecosystem in China.

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Tickets

A prepayment is required when choosing 'Standard Price'.

“标准票价”要求您在提交注册信息后即刻完成在线预付，若您希望在活动现场支付门票，请选择“现场票价”。
Member Ticket
Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Door Price RMB 300
Non-Member Ticket
Standard Price RMB 500
Door Price RMB 600

Venue

AmCham Shanghai Conference Center

Suite 568, Shanghai Centre, 1376 Nanjing Road West
Shanghai, China

If you have any questions please contact

Contact Organizer

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