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Data Driven Storytelling 数据驱动叙事

Storytelling is a key way to capture an audience, to speak to their imagination, to bring a concept to life and make it memorable. It is a fantastic way to motivate and inspire others to take action. By moving people to connect with a story, even the most data-rich presentations can become engaging.


本课程面向那些希望提高向管理层和其他利益相关者传递数据本质及其见解的专业人士。课程着眼于展示有影响力和有意义的数据。隐藏在数据中的信息是什么?如何知道自己是否正确解读了信息? 如何将信息传达给目标受众? 它将传授有效的策略和工具,通过精心制作的数据故事,掌握简洁明了的数据交流。


Creating a Winning One-Pager 单页报告撰写

"Eliminate the unnecessary so that the necessary may speak."

In an era of ever-shortening attention spans and increased speed of decision making, senior level audience are increasingly relying on --and expecting --high-quality executive summaries and visual aids to guide their conversations. This immersive, hands-on workshop enables you to practice the art and science of creating a "one-pager" using a relevant case study example.



"去其糟粕,取其精华"。在注意力不断缩短、决策速度不断加快的时代,高层受众越来越依赖,也越来越期待高质量的执行摘要和视觉辅助工具来引导他们的谈话。

Session Outline

关键内容
  • 运用讲故事的原则改进数据演示
  • 避免数据分析中常见的陷阱和固有的认知偏差
  • 用图形讲故事,引起受众共鸣,直观地传达关键信息
  • 提炼数据,传达业务影响
  • 确定并阐明文件或演示文稿中最重要的观点
  • 以吸引读者和集中读者注意力的方式设计页面布局
培训成果
  • 运用批判性思维技能高效客观地分析数据
  • 使用分析和可视化方法发现数据中的模式,并与同事分享这些模式
  • 使用精心设计的图表和图形,更快获得高级管理人员的认同
  • 学习数据可视化的行业最佳实践
  • 增强使用大量数据进行演示的信心,让数据丰富的内容栩栩如生
  • 使用最有影响力的图表、图形、表格和视觉效果

Who Should Attend?

For professionals who are seeking to improve their skills in delivering the essence of data and its insights to executives, management, and other stakeholders. 

Speakers

  • Erik Barnes

    Erik Barnes

    Erik Barnes is a bilingual facilitator and coach with 15+ years of corporate training experience, specializing in communications, project management, and leadership for MNCs and B2B/B2C clients.
    After finishing his MBA in 2003, Erik Barnes found his passion in all aspects of people development. As a consultant he worked with assessment, coaching and training clients in a variety of Fortune 500 clients. Starting in 2006 Erik joined Microsoft’s Sales Readiness team where for eight years helped develop and deliver training for sales and marketing staff in the Greater China Region. During this time, he delivered a variety of in-class and virtual trainings for teams in the region and around the world.
    Following this Erik was once again involved in the people development consulting during which he designed and delivered courses for clients in industries as diverse as FMCG, automotive, IT and financial services. Erik has taught workshops in Europe, the US as well as around Asia.
    Erik’s most recent return to the corporate world was a senior manager at a Big Four firm. For three years Erik helped to design and deliver content as a faculty for the PwC You Plus program. He did this for both B2C and B2B corporate clients. As he was there from the beginning, Erik was involved in many aspects of the marketing and content development as it transformed into a trend setting program.

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Tickets

Please use your own name and email when registering for a training session. Additional fees may apply if you fail to register under your own identity. 


A prepayment is required for all full-day training sessions. 

全天培训课程需要提前付款。

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price RMB 4,000
Member Company Employee Ticket
Standard Price RMB 4,000
Non-Member Ticket
Standard Price RMB 4,800
Group Tickets

Five or more people from one member company

Standard Price RMB 3,600

Agenda

9:30 AM - 10:00 AM
介绍课程
10:00 AM - 10:15 AM
什么是数据驱动叙事
10:15 AM - 10:45 AM
寻找“意义”
10:45 AM - 11:00 AM
Break
11:00 AM - 11:30 AM
提取“意义”
11:30 AM - 12:00 PM
可视化“意义”
12:00 PM - 1:00 PM
Lunch Break
1:00 PM - 1:40 PM
整合成为“故事”
1:40 PM - 2:00 PM
什么是单页报告
2:00 PM - 2:15 PM
Break
2:15 PM - 3:15 PM
单页报告制作步骤及要点 Session 1
3:15 PM - 3:30 PM
Break
3:30 PM - 4:50 PM
单页报告制作步骤及要点 Session 2
4:50 PM - 5:00 PM
回顾总结

08:45 Registration & Networking

09:00 Morning Session

10:30 Morning Session Coffee Break

10:45 Morning Session

12:00 Lunch

13:00 Afternoon Session

15:30 Afternoon Session Coffee Break

15:45 Afternoon Session

17:00 Session Ends

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For full-day sessions, AmCham Shanghai members are eligible to attend at "Member Rate"; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate"; Non-members are eligible to attend at "Non-Member Rate".
  • Limited spaces are available, and attendance will be given on a first-come, first-served basis.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB 50 "walk-in" fee as member and RMB 100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Kelly Deng at (86 21) 6169 3008 or email kelly.deng@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Ray Cheng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower
No.168 Hubin Road, Huangpu District
新天地湖滨路168号无限极大厦27楼

Shanghai, China

If you have any questions please contact Kelly Deng

Contact Organizer

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