Lee Tseng came to China after finishing his undergraduate studies in 2002 on a whim to become a KFC franchisee along with his relatives. In the past 18.5 years, he has taken a path he had never envisioned for himself growing up, navigating the ins and outs of China through the lens of real estate investment, retail startups, and F&B in both Shanghai and Beijing. Lee, alongside some adventure seekers, founded Boxing Cat Brewery in 2008 and would go on to create one of China's most recognized craft beer brands both domestically as well as internationally. The company was acquired by AB-InBev in 2017 and since then Lee Tseng has taken on a co-founders role within the company to help AB-InBev with its China expansion of Boxing Cat.

Eric is the Director of Strategic Planning and Business Transformation at Herbalife Nutrition for China, where he also manages the China Growth and Impact Investment Fund. His team is responsible for strategic initiatives such as strategy development, M&A, and digital transformation.

As the youngest member of Herbalife’s China Leadership Team, Eric has championed the company’s 5-year plan, product strategy, digital strategy, organizational restructuring, and entry into sports nutrition and esports.

Before relocating to Shanghai in 2018, Eric commuted to China from the US for one year to oversee critical regulatory projects for Herbalife. During this time, he helped build the global compliance program with a focus on FCPA compliance in China, reporting directly to the global C-Suite and Board of Directors.

Eric was formerly at Herbalife’s global headquarters in Los Angeles covering a wide range of areas such as international expansion, new product development, and supply chain. He played an integral role in the implementation of all projects required as part of the company’s settlement with the US Federal Trade Commission (FTC).

Eric is also the Co-founder of Zeya, an alcoholic sparkling beverage brand. Earlier in his career, he worked as an Analyst for Pacific Mercantile Bank. He received his Bachelor of Economics from the University of Michigan.