Event Details

Despite the tumultuous year 2020 was, the Ultimate Fighting Championship (UFC) managed to host over 30 events around the world that reached tens of millions of fans globally. While the outbreak of the COVID-19 pandemic managed to knock out several sports leagues and organizations, the UFC managed to pivot and remain largely undisrupted by the impact. After moving majority of their events to behind closed doors, the UFC shifted their strategy to better focus on delivering a quality experience to their fans via digital and focused on further driving revenue from pay-per-view subscription, broadcasting deals, merchandise development, sponsorship, and original content.

Here in China, the UFC continues to grow the popularity of the MMA sports through homegrown heroes like Zhang Weili or "The Leech" Li Jingliang, large domestic broadcasting deals i.e. MIGU, merchandise for the local market, and with sports training advisory i.e. Chinese Olympic Committee. AmCham Shanghai's Sports Committee is honored to welcome Kevin Chang, Senior VP of UFC APAC, and Dean Amasinger (Technical Director of MMA at the UFC Performance Institute Shanghai) to take a deep dive into the developments of UFC Asia.

Join us at Pistolera (Shanghai Center) for an extended happy hour: 35% off drinks before 7:00pm, after 7:00pm 15% off drinks & food

Registration is free at this pay-as-you-go event, but your name needs to be on the list. Please sign up to join.


  • Kevin Chang (Senior VP at UFC APAC)

    Kevin Chang

    Senior VP at UFC APAC

    Kevin Chang serves as Senior Vice President of Asia-Pacific at the UFC, the world’s premier mixed martial arts organization and undisputed global icon of combat sports. Chang was the driving force in establishing the UFC Performance Institute Shanghai, the world’s largest and most advanced MMA and elite athlete
    training facility; designated as the Official High-Performance Advisor of the Chinese Olympic Committee, and home of the UFC Combine, UFC Academy and Dana White’s Contender Series Asia. He first joined the UFC in 2011 and is responsible for the
    company’s overall business and operations in the region including media rights and content distribution, live events, athlete development, PR and social media outreach,
    corporate partnerships, and investments.

    Under his leadership, the popularity of the UFC has flourished with the help of a growing roster of local talent including Asia’s first Champion, Zhang Weili, as well as notable standouts like Li Jingliang, Yan Xiaonan, Korean Zombie and others. Chang and his team have hosted sell-out events across Asia including Mercedes-Benz Arena in Shanghai, Cadillac Arena in Beijing, Shenzhen Universiade Arena, Saitama Super Arena in Tokyo, KPSO Dome in Seoul, Sajik Arena in Busan, Singapore Indoor Stadium, Mall of Asia Arena in the Philippines, Cotai Arena in Macau and other world class venues. Recently, his team was recognized by Douyin, the top social media platform in China, for having the fastest follower growth of any sports IP in its history.

    Prior to joining UFC, Chang began his career in sports at the National Football League, where he served as Director of International Media. In 2008, he opened the league’s office in Beijing and earned the Commissioner’s Award for Innovation for his efforts in producing the league’s very first online live
    streaming broadcast, a precursor to NFL Gamepass that has become the centerpiece of the NFL’s international distribution strategy.

    A native of Honolulu, he holds a BA from Pomona College and a China focused MBA from University of Hawaii, East-West Center for Asian Studies.

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  • Dean Amasinger (Technical Director of UFC Performance Institute Shanghai)

    Dean Amasinger

    Technical Director of UFC Performance Institute Shanghai

    Dean is an accomplished MMA and Performance coach, who applies his knowledge of Nutrition, Strength and Conditioning and Technical Coaching to improve performance in numerous sports. Recent appointments include the England RFU and GB Rowing until taking the role with the UFC. As well as his coaching, Dean has competed within the sport of Mixed Martial Arts (MMA) for the premier organisation (UFC’s the ultimate fighter), played rugby at a Premiership Academy (Harlequins), sprinted as a British finalist and power lifted competitively at national level. This combination of coaching and competition experience has allowed him to approach his appointments with insight and empathy whilst applying scientific knowledge and solid coaching theory.

    Dean is now Technical Director of the UFC’s Performance Institute, Shanghai. He directs the MMA program for the UFC Academy and oversees the performance services offered by the PI.

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  • Joseph Krassenstein (Director of Research & Partnerships at AIB Sportsbrands)

    Joseph Krassenstein

    Director of Research & Partnerships at AIB Sportsbrands

    Joseph has more recently relocated to Shanghai, China from Los Angeles where he works for AIB Sportsbrands Studios, a Chinese-funded media network with offices in Beijing and Los Angeles. Their product, MORE体育, is a sports lifestyle entertainment platform available for download in Mainland China in the Apple and Android app stores. Besides managing over the marketing, social media, and user acquisition for the MORE体育 app, Joseph also oversees the Chinese social media accounts for over 16 NBA players.

    Joseph knows the Chinese sports industry intimately as both an athlete (currently in the player pool for the Chinese National Rugby 7's & 15's Team) as well as a business professional helping to build China's first digital media network dedicated to sports lifestyle content. In this endeavor, Joseph has worked with both Chinese and International superstar athletes, global consumer brands, and social and multimedia platforms in helping create/adapt content, build strategy, and execute in the Chinese market.

    Joseph graduated from the University of Southern California where he completed bachelor degrees in Print & Digital Journalism and East Asian Languages and Cultures: Chinese and also completed a master's degree in Public Diplomacy. While at USC, he captained the Trojan Rugby Club for 3 years and was a punter on the Trojan’s NCAA Varsity-Football team for 2 seasons. Joseph speaks fluent English, Chinese and is conversational in Spanish.

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6:30 PM - 7 PM
Networking Reception
7 PM - 7:45 PM
Discussion on the UFC in China
7:45 PM - 8 PM


Standard Price Free


Pistolera (Shanghai Center)

1/F, Shanghai Center, 1376 Nanjing Xi Lu, near Xikang Lu, Jing'an District

南京西路1376号上海商城1楼, 近西康路

Shanghai, China

If you have any questions please contact Nic Rogers

Contact Organizer

+86 61693000 ext. 3021

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