AmCham Shanghai's Food, Agriculture, and Beverage Committee and Sustainability & Corporate Responsibility Committee invite you to join us for a joint panel discussion on "Feeding China Sustainably" on Thursday, February 23, from 3:30 – 5:00 PM at the AmCham Shanghai Xintiandi Office (Spaces Infinitus 27F, 168 Hubin Road, Shanghai / 无限极荟 27F, 湖滨路168号).


15:30-15:35 Registration & Networking

15:35 -15:40 Introductions

15:40-15:50 Overview - Accenture

15:50 -16:10 Sustainable food packaging and supply chain - Kraft-Heinz

16:10-16:20 Sustainability scorecard as a plant-based company - Jooma

16:20-16:30 Urban farming: why and why not - FoodVentures China

16:30-16:50 Panel Discussion

16:50-17:00 Q&A

This event is co-hosted by Li Xin and Rich Brubaker.


  • Xiaopeng Fan (Director, Sustainability Services of Accenture (China) Co., Ltd.)

    Xiaopeng Fan

    Director, Sustainability Services of Accenture (China) Co., Ltd.

    Xiaopeng Fan is a Director in Accenture Greater China's Sustainability Services team and has over 12 years of consulting and in-house experience in ESG and sustainability. He is specialized in ESG strategy, sustainable value chain management, responsible investment, ESG due diligence, Net zero transition, ESG, and Carbon digital solution, corporate social responsibility (CSR), and NGO cooperation. He leads the net zero and energy transition services in Accenture Greater China.

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  • Daniel Liu (Head of R&D at Kraft Heinz China)

    Daniel Liu

    Head of R&D at Kraft Heinz China

    Daniel is Head of R&D for Kraft Heinz China, with over 16 years of experience in the FMCG R&D function. Kraft Heinz is a world-leading Food & Beverage company, which focuses on providing high-quality sauces/condiments/baby foods/easy meals across the globe. The famous Kraft, Heinz, Oscar Mayer, and Master brands are from the company. Daniel is leading the Research and Development function in Kraft Heinz China, which will be focusing on Product Innovation/Technology Deep Diving/ESG calendar development etc. Before Kraft Heinz, Daniel had been working for Unilever for 11 years where he holds different roles in regional/global teams for R&D functions, mainly in the personal care category. Daniel holds a strong knowledge of product design/food safety/nutrition/packaging design/project management.

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  • Just Roos (Chief Tomato Officer at FoodVentures China)

    Just Roos

    Chief Tomato Officer at FoodVentures China


    Just is the Chief Tomato Officer of FoodVentures China and has been developing sustainable agriculture projects in China since 2018.

    As head of a Dutch greenhouse technology company in Beijing and later a Dutch greenhouse operating company in Shanghai, he has been both developing and operating CEA projects of all sorts nationwide, from Shanghai to Xinjiang and from Beijing to Guangxi. Most recently been feeding Shanghai during lockdown with fresh & tasty tomatoes, known under the consumer brand VitaBite.

    With a strong belief that we have the solutions to feeding global cities sustainably with fresh and safe food, FoodVentures is empowering local growers with the much-needed technology, tools, and experience to solve local food problems at its core.

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  • Stefan Schmale (Founder & CEO of NOIX AG)

    Stefan Schmale

    Founder & CEO of NOIX AG

    In his career, Stefan held Executive Positions in several international companies like Meggle AG, Paulaner Brewery, and Schaeffler. While his personal focus is on strategy and corporate development, he also gained broad operational experience in managing production, sales, procurement, and finance. Building on his international education at WHU-Otto Beisheim School of Management, IMD Lausanne, J.L. Kellog Graduate School Chicago, and ESC Lyon, he successfully founded and managed several companies in Europe, Asia, and the US.
    Based on this experience, he founded NOIX AG, a technology-driven Protein 2.0 company with a focus on the Asian market.

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A prepayment is required when choosing 'Standard Price'.

Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500


AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact Jenny Wang

Contact Organizer

+86 61693000 ext. 3029

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