About
Given evolving consumer preferences and regulatory changes in China's dynamic market, effective crisis management is a strategic imperative for those in the food industry.
Join AmCham Shanghai's Food, Agriculture & Beverage Committee on March 13, 2025 from 10:00 AM โ 11:30 AM at the AmCham Shanghai Conference Room to explore the complexities of crisis management in the food industry with David J. Ettinger, Chief Representative at Keller and Heckman LLP, and Estelle Xu, Director at FGS Global, who bring extensive experience in legal compliance, risk mitigation and corporate communications.
This session is designed to provide comprehensive insights and practical brand reputation strategies to effectively navigate a crisis in China and around the globe. The speakers will review crisis communication strategies to consider when faced with issues from product recalls, supply chain disruptions, and public health concerns, to effective communications with consumers and the authorities. Through real-world case studies, you will have the opportunity to sharpen your crisis management skills so you are ready to successfully lead your company through similar challenges.