About

In the dynamic and complex market of consumer products in China, especially the food industry, effective crisis management is not just a necessity but a strategic imperative. Crisis management requires a multi-faceted approach, encompassing regulatory adherence, effective communication, and strategic planning.


AmCham Shanghai's Food, Agriculture & Beverage Committee invites you to join a presentation and panel discussion on March 13, 2025 from 10:00 AM โ€“ 11:30AM at the AmCham Shanghai Conference Room to explore the complexities of crisis management in the food industry. This inspiring session is designed to provide comprehensive insights and practical strategies to navigate and mitigate a crisis effectively to ensure brand protection and reputation in China and around the globe. We are fortunate to have distinguished speakers David J. Ettinger, Chief Representative at Keller and Heckman LLP, and Estelle Xu, Director at FGS Global, who bring extensive experience in legal compliance, risk mitigation, and corporate communications.


The speakers will review strategies companies need to consider when faced with a crisis, from product recalls, supply chain disruptions, and public health concerns, to effective communications with consumers and the authorities. Through real-world case studies, you will have the opportunity to engage with speakers to practice and sharpen your crisis management skills so you are ready to successfully lead your company through similar challenges.

Speakers

  • David Ettinger (Partner at U.S.A. Keller and Heckman LLP, Shanghai Rep. Office)

    David Ettinger

    Partner at U.S.A. Keller and Heckman LLP, Shanghai Rep. Office

    David Ettinger is the Chief Representative in Keller and Heckman’s Shanghai office. He counsels multinational companies on the import and export of food and food-related products to ensure compliance with regulations in the U.S., Europe, and Asia. Since 1999, Mr. Ettinger worked in the firm’s Washington, DC and Brussels offices, and is uniquely positioned to counsel foreign companies who need to navigate the regulatory landscape in Asia. He is a frequent lecturer and author on international food safety matters. Mr. Ettinger is a recognized practitioner by Chambers and Partners in the area of Life Sciences (International Firms) – China and is listed in The Best Lawyers in America® 2016, 2017 and 2018 (FDA Law).

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  • Estelle Xu (Director, Shanghai of FGS Global)

    Estelle Xu

    Director, Shanghai of FGS Global

    Estelle is a Director at FGS Global, where she advises clients on strategic communications during critical situations. With over 12 years of professional experience, Estelle has provided expert counsel to some of the world’s largest companies, addressing complex reputational challenges and navigating times of crisis. She has also led comprehensive crisis preparedness and training programs for a diverse range of clients, including those in the corporate and consumer sectors, financial institutions, professional service firms, governments, and NGOs.

    Estelle has advised a wide range of companies in the food and beverage, as well as healthcare sectors, during critical moments of crisis. Her particular areas of focus include market entry and exit, product recalls, litigation, compliance, restructuring and labor issues.

    A graduate of the East China University of Political Science and Law, Estelle holds degrees in Journalism and Law. She is fluent in Mandarin, English, and Japanese.

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Tickets

A prepayment is required when choosing 'Standard Price'.

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Member Ticket

Definition of a Member: You are personally registered as a member and hold a membership card.

Member Price Complimentary
Member Company Employee Ticket
Standard Price RMB 200
Non-Member Ticket
Standard Price RMB 500

Venue

AmCham Shanghai Conference Center

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District
ๆ–ฐๅคฉๅœฐๆน–ๆปจ่ทฏ168ๅทๆ— ้™ๆžๅคงๅŽฆ27ๆฅผ

Shanghai, China

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