Beatrice CHAN is the CEO of Jacobs Douwe Egberts Coffee (JDE) Company, Greater China. JDE is the leading global pure coffee player with sales conducted in 100 countries under many strong brands, including Maxwell House, TASSIMO, Moccona, Jacobs, Douwe Egberts, LOR, Pizaaa Doro, Super, etc serving both consumer and professional HORECA channels the total coffee solution and the cup of coffee they like.

Beatrice has over 20 years of experience in the Fast Moving Consumer Goods industry, having held senior positions in general management, sales and marketing with multinational companies such as SCA, Danone Group, Heinz Food and Yum! Brands.

She currently serves as Vice Chairman for the Hong Kong Chamber of Commerce China (Shanghai), Chairman for the University of Hong Kong Alumni Shanghai Network and is on the Advisory Board for the Agriculture, Fisheries and Conservation Department, Hong Kong SAR Government. She has also formerly assumed responsibilities on the Board of Trustee for Shanghai American School, Board Director for Bright Dairy and Robust HOD Water.

Beatrice received her B.Sc degree from the University of Hong Kong, and MBA from the University of Bradford Management Centre, UK. She has lived and worked in various Chinese cities including Hong Kong, Hangzhou, Guangzhou and presently, Shanghai with her husband Ian TANG.

An American with over 25 years experience in the food & beverage industry, Mr. Minoie built his experience in the U.S. in a number of restaurants, and with companies such as Whole Foods Market. He has successfully managed restaurant and catering businesses in the PR China since 2000. He founded Element Fresh in 2001, and since grown it into a chain of 38 restaurants in 9 Chinese cities. Besides a role in the strategic development of the company, Mr. Minoie also oversees the company’s restaurant operations inclusive of quality assurance, supply chain and logistics, construction and design, training and development, and product and recipe innovation. Scott is a core member of AmCham Shanghai's Food, Agriculture, & Beverage committee.

Mark Tanner is one of the world’s foremost China marketing experts. His view on the China market has been quoted by more than 200 international media outlets and he regularly provides commentary in publications such as Bloomberg, Reuters and Forbes. He was selected by Alibaba to anchor their promotional video introducing Single’s Day in 2016. Mark authors the most read newsletter about marketing to China and, through his marketing agency China Skinny, has the experience of working with over 100 international brands on their China marketing strategy, research and digital. Mark is a regular keynote speaker in China and internationally. He also brings an international perspective to his views on the China market having lived and worked in five continents.

Experienced Chief Executive Officer with a demonstrated history of working in the cosmetics industry. Skilled in Management, Brand Management, Marketing Strategy, Business Strategy, and Marketing. Strong business development professional with a MBA focused in Marketing from The University of Queensland.