Derek Deng is a partner in Bain & Company's Shanghai office and head of Consumer Products practice in Greater China. He is also an expert in Bain's Private Equity and Mergers & Acquisitions practices.

Derek has more than 18years of industry and management consulting experience. He advises clients across a range of industries, including consumer products, private equity, industrial goods & services and financial services. He holds deep expertise in strategy, organization, mergers & acquisitions, customer strategy & marketing and performance improvement.

Derek is the co-author of Bain’s annual China Shopper Report and Bain-Tmall 2019 Online Strategic Consumer Groups Report. His insights and byline articles s are extensively quoted by international and domestic mainstream media, including Reuters, Bloomberg Businessweek, Caijing Magazine, China Daily, National Business Daily, and etc.

Prior to joining Bain in 2009, Derek was a Vice President in Corporate Banking at HSBC.

He holds an MBA from the University of Chicago and a BA in Business Administration from Peking University.

Joyce has been marketing director of Royal Canin China since 2019 Nov, responsible for consumer insight, portfolio innovation, brand communication, and consumer engagement.

With over 10 years’ FMCG experience across marketing and e-commerce, Joyce specializes in strategic planning, consumer insight, brand communication, and media planning with a focus on digital/social integration with e-commerce.

Joyce has worked on multiple brands across consumer health, wellbeing, home & hygiene, pet industry, e.g. Durex, Dettol, Optrex, Abbott, Royal Canin. And with working experience in China and UK, on local marketing roles and European regional roles, in brand marketing and e-commerce, Joyce has built strong business acumen and broad perspective.

l 上海宠幸公司创始人，现任公司董事长
l 18年宠物行业从业经历
l 2004年创立宠幸公司 Shanghai Chowsing Pet Product Co. ，旗下卫仕品牌为宠物营养品第一品牌

崔佳 2005年毕业于江苏畜牧兽医学院动物医学专业，2014年创办宠物品牌疯狂小狗并担任CEO，2019年成立JIA PETS吉家宠物集团，并出任董事长。

Li Xin is President of Sustenture – an investment, M&A and strategy consulting firm with MNC and SME clients in F&B, tech, retail and manufacturing sectors. Previously, Li was China President for Sealed Air Corp, a US Fortune 500 Company with businesses in food packaging and product protection. Li held sales, marketing and management responsibilities in US and Canada for 13 years prior to his China assignment. Li serves on the boards of several food and industrial companies in the US and China, and is also a board member of Enactus China – a non-profit organization. Li has been an active member of AmCham Shanghai for the past 13 years, and serves as a core member of the Food, Agriculture & Beverage Committee.