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This course will be conducted in Chinese from 9:00 am to 5:30 pm at AmCham Shanghai office.

(*There is also a Government Affairs Training in English available. Please click here to learn more.)

This course is intended for Government Affairs (GA) practitioners who are seeking to deepen their understanding of business advocacy and best practices. Specifically, the program focuses on how to identify the right stakeholders, build win-win solutions, and communicate effectively with their internal & external stakeholders. Meanwhile, policy research, as the foundation of government affairs, helps businesses to navigate in this environment and provide solution-driven recommendations.

Course Outline:

Government Affairs - From Good to Great:
What has changed in the New Normal, and how should GA professionals be prepared for the new challenges?
How do you think strategically about government affairs?

External Stakeholder Mapping:
When presented with a specific advocacy goal, how do you design an advocacy strategy, who do you engage with and how do you find “win-win” opportunities?
How can your company establish a systematic and professional government relations network to achieve your business objective?

Internal Stakeholder Management and Communication:
How do you craft concise talking points for senior executives from headquarters?
How do you present to senior executives with assertiveness?

Three key elements of policy research:
• Monitoring: How and where to get useful information and monitor the developments of certain policies
• Analysis: How read between the lines given the context, and come up with your own impact analysis
• Reporting: How to explain the non-explainable and provide solution-driven recommendations to headquarters.

How is this course different from other trainings?

1. Practical: It is designed and conducted by GA practitioners. It is loaded with best practices and offers operational templates that can serve as a practical guide.
2. Hands on: Participants will be presented with scenarios based on real cases, and they are required to analyze which external stakeholder they can leverage to solve the issues and why. Learning points are delivered through case studies, simulations, role playing, and feedback in an interactive discussion.

Who Should Attend?
- GA associates and managers with some GA-related experience who want to have a systematic improvement of their skillsets.
- People who need to have a better understanding of how to strategically plan for advocacy activities and support business objectives.
- Certificates will be provided.

For more information about this event, please mail to vivie.zhang@amcham-shanghai.org.

Agenda

8:45 AM - 9:00 AM
Registration
9:00 AM - 12:00 PM
Morning Session
12:00 PM - 1:00 PM
Lunch Break
1:00 PM - 5:00 PM
Afternoon Session
5:00 PM - 5:30 PM
Reception

Speakers

  • Lin Gao (CEO of Message Coach)

    Lin Gao

    CEO of Message Coach

    Lin has over 20 years of experience with Fortune 500 companies both in China and the U.S. across the areas of government affairs, IT, supply chain and marketing. She held the position of senior director of Global Government Affairs at Motorola Solutions China, and was responsible for managing relationship with various government bodies and trade associations for business advocacy.
    She was also responsible for corporate governance as well as CSR programs in Motorola Solutions China. Prior to this role, Lin had held multiple senior positions in Motorola including CIO for Asia Pacific, responsible for delivering end to end IT solutions for the region.
    As a certified Marshall Goldsmith leadership coach and Erickson professional coach, Lin helps executives at MNCs to further improve their leadership and communication skills. Lin is an experienced trainer in business communication (both internal & external). She is also a sought-after speaker and has spoken at several TEDx events.

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  • Brent YUAN (Senior Director of Yuan Associates)

    Brent YUAN

    Senior Director of Yuan Associates

    As a Senior Director, Mr. Yuan is responsible for government affairs consulting and account management. He has valuable experience working with multinational companies, specializing in government relations, public relations, crisis management and media relations. Meanwhile, Mr. Yuan also took the responsibility of leading and delivering government affairs training programs to multinational companies, along with taking a business development role to communicate with new clients and strategic alliances.
    Mr. Yuan worked in the area of public relations and market communications for ten years. He served as a reporter for China Construction Machinery magazine, during which time he interviewed over 40 presidents of multinational companies. Following his experience in the media, he worked as a public communication supervisor to several multinational enterprises, including BMW and Amway.

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Registration and Cancellation Policy

  • All registrations shall be made online before the session. Walk-ins will not be accepted. Attendees need to pay by Aug. 10, 2017. Limited spots are available and attendance is given on a first-come, first-served basis.
  • Cancellation made 5 business days prior to the training will get a 100% refund. If you fail to notify AmCham Shanghai of your cancellation in a timely fashion, you will be charged for training costs. To cancel you can: 1) email vivie.zhang@amcham-shanghai.org, or 2) cancel online if you registered for the training through the website. 

Tickets

Member Ticket
Member Price RMB 3,000
Member Company Employee Ticket
Standard Price RMB 4,000
Non-member Ticket
Standard Price RMB 5,000