AmCham Shanghai's Food, Agriculture, and Beverage Committee are pleased to invite you to "Alcohol Industry Trends & Happy Hour" on Wednesday, September 8th, from 4:00 – 7:00 pm at the AmCham Shanghai Conference Center followed by a happy hour with tasting and snacks.
As alcohol consumption increases, the Chinese alcohol market reached 1,136 billion RMB by the year 2019. Currently, Baijiu accounts for most of the Chinese alcohol market size, but sales volume for beer and wine is also increasing. In this session, leaders of emerging alcohol brands like Bishan Craft Beer will share their opinions and insights on the current alcohol industry trend in China. Speakers will also discuss strategies in which companies can use to overcome challenges they face in the industry.
The event will help the audience to gain an understanding of China's current alcohol industry's development, and how firms can adjust to China's unique market.
16:00 Registration & Networking
16:10 Panel Discussion
17:25 Networking and Drinks
19:00 Event Ends