Agenda ⇽ A Taste of Tomorrow: Competing to Win in China's F&B Market

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Thursday, May 23, 2019 8:15^AM to 5:30^PM

8:15^AM - 8:50^AM

Registration & Networking

8:50^AM - 9:10^AM

Welcome Remarks
Ker Gibbs•Scott Minoie

Ker Gibbs
President at AmCham Shanghai
Scott Minoie
Founder, Vice Chairman of Element Fresh Inc.

9:10^AM - 9:40^AM

Opening Keynote • Be on the Lookout: Making Sense of Now and Planning for Tomorrow
Bruno Lannes

Bruno Lannes
Partner at Bain & Company

9:40^AM - 10:40^AM

Panel I – Battle of the Beverages
Kyle Artz•Evelyn Hussain•Sarah Köchling•Benoit Rossignol•Polly Zhang

Kyle Artz
Senior Director, Strategic Planning, Mainland China of Coca-Cola
Evelyn Hussain
Head of Innovation at The Silk Initiative
Sarah Köchling
Managing Principal at Blossom Innovation
Benoit Rossignol
CEO of Shiyao Investment Advisory (Shanghai), Ltd.
Polly Zhang
Co-founder of JOVA Health

10:40^AM - 11:00^AM

NETWORKING BREAK I

11:00^AM - 12:00^PM

Panel II • Leading with Omni-Channel to Win Consumers
Xulin Guo•Ben Hassing•Tiffany Hu•Sara Ma•Norman Gu

From online to offline, the various channels to reach and engage consumers remain dynamic. Omni-channel is a major driver for business, how can we better access our consumers and satisfy their needs?

Xulin Guo
Chief of Staff at Hema by Alibaba
Ben Hassing
Walmart at Senior Vice President, Global Cross Border Trade
Tiffany Hu
Chief Operating Officer / Food & Beverage Sector Lead at Ketchum China
Sara Ma
Marketing GM at Tmall
Norman Gu
General Manager at Hormel

12:00^PM - 1:30^PM

LUNCH & NETWORKING

1:30^PM - 1:50^PM

Afternoon Keynote: Views from the USDA Agricultural Trade Office
Ryan Scott

Ryan Scott
Director of Agricultural Trade Office (ATO) Shanghai

1:50^PM - 2:50^PM

Panel III • Table Stakes: Keeping Food Safety Fundamentals Well Done in China’s Fast-paced Food and Beverage Industry
Merry Fang•William Watts•Jonathan Dong•Edison Tang•Heidi Yao

While brands and new challengers fight for their share of the Chinese consumer’s belly, there’s no faster way to destroy a brand than a food safety incident. Innovations in flavors, shopping, and delivery will continue to delight consumers, but how do we keep pace with our food safety practices to deliver the same safe, quality food? This panel invites former and current leaders in government, industry, public relations, and law to discuss how to protect your brands most important asset- the consumer’s trust.

Merry Fang
Manager, Food Safety at Disney
William Watts
Deputy Director, Food Safety Collaboration Center of Walmart
Jonathan Dong
Partner at Brunswick
Edison Tang
COO at Food Coordinate Consulting
Heidi Yao
R&D Director, Global Quality Program AMENA & ESSA of PepsiCo

2:50^PM - 3:10^PM

Networking Break II

3:10^PM - 4:10^PM

Panel IV • New Chefs in the Kitchen: How Entrepreneurs and Corporate Innovators Bring a Fresh Start
Xin Li•Ekrem Ozer•Chaochun Ye•Ashley Wu•Kenny Lifeng He

This panel features entrepreneurs and corporate innovators who share their insights on how they successfully introduce new food palates to Chinese consumers.

Xin Li
President at Sustenture
Ekrem Ozer
Chief Executive Officer at Burger King China
Chaochun Ye
Founder and CEO of Xiangyao IOM Intelligent
Ashley Wu
Director of Food and Beverage Industry, Advertising and Marketing Solutions at Tencent
Kenny Lifeng He
Cofounder & COO of Shenzhen HANSC Cooking Robots