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SPIN® Selling Skills will address issues such as the following:
  • “Customers just don’t see why we’re worth a price premium.”
  • “Many of our sellers come from a technical background, so they talk about technical features instead of exploring the client’s business issues.”
  • “We need skills that give us a common language and success measures throughout the business.”
  • "We need an approach that goes beyond training – we want to improve the quality of our customer experience.”

SPIN® Selling Skills promotes a set of essential verbal skills that gives sellers the ability to uncover and develop needs, and make high-impact benefit statements. Described by one client as “the only way to approach B2B selling,” these behaviors require sellers to move away from product-driven sales pitches and inflexible scripts to engaging in customer focused, value-driven, consultative sales conversations.

Session Outline

  • Huthwaite International insights on global sales
  • Effective persuasion
  • The psychology of decision making
  • Introduction of the SPIN® Model 
Who should attend?
  • Training directors/managers
  • HR directors/managers
  • Sales directors/managers
  • CEOs/General Managers

Agenda

13:00 Registration & Networking
13:15 Session
15:30 Coffee Break
15:45 Session
17:00 Session Ends

Speakers

  • Sharon Chiou

    Sharon Chiou

    Sharon Chiou is chief Consultant of ActionAd Communication Learning Center. She wasformer Vice President of Corporate Value Department of ZenithOptimeida China, where she led the human resources management and development project to expand the number of employees from 100 to over 800.

    Sharon is a certified trainer of “SPIN® Selling Skills”, ”Skilled Negotiator”, “Account Strategy for Major Sales” for Huthwaite International”," Seven Habits of Highly Effective People “ by Franklin Covey Center, “Allsorts Creative Thinking, Strategic Thinking” ,“ PDP ”, and many other leadership and management workshops.

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Tickets

A prepayment is required when choosing 'Members only price' or 'Standard Price'.

“会员票价”及“标准票价”要求您在提交注册信息后即刻完成在线预付，若您希望在活动现场支付门票，请选择“现场票价”。
Member Ticket
Member Price RMB 360
Member Price (Pay at the door) RMB 360
Employee Ticket
Standard Price RMB 650
Door Price RMB 650

Registration

  • All registrations shall be made online before the session. For full-day sessions, payment also shall be made before the session.
  • For half-day sessions, AmCham Shanghai members are eligible to attend free of charge with Training Credit*; AmCham Shanghai members without Training Credit are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at "Employee Rate".
  • For full-day sessions, AmCham Shanghai members are eligible to attend at “Member Rate”; Employees who work at AmCham Shanghai member companies are eligible to attend at “Employee Rate”; Non-members are eligible to attend at “Non-Member Rate”.
  • Limited spaces are available and attendance will be given on a first-come, first-served basis.
  • Members please bring your membership card and non-members bring your business card upon check-in at the training session.
Walk-in and Cancellation Policy
  • This session requires confirmation of attendance in advance. If you attend this session without prior registration, you will be charged an RMB50 "walk-in" fee as member and RMB100 as employee.
  • Cancellation: If you need to cancel your registration for a half-day session, please notify Kelly Deng at (86 21) 6279 7119 ext. 4580 or email Kelly.deng@amcham-shanghai.org no less than 24 hours in advance. If you need to cancel your registration for a full-day session, please notify Kelly Deng at least two weeks prior to the session for a full refund. Cancellation made within two weeks before the session will not be refundable.
  • To ensure that you have a seat, please come to the session on time. Open seats will be released to other guests 15 minutes after the session starts.
*What is Training Credit?
As an extra offer to all AmCham Shanghai members, each member will be granted with ONE Training Credit with their valid membership term. Members are able to use the Training Credit to register for the training session they are interested in, free of charge. The Training Credit can only be used by the member him/herself. The Training Credit is not transferrable or refundable for cash.