Cyril is the Chief eCommerce Officer for Greater China at Publicis Commerce. Cyril has lived in China since 1998 and founded BysoftChina in 2003, an eCommerce and digital agency focusing on the Chinese market. As its CEO and Senior eCommerce Consultant, Cyril, over the more than 10 years since its inception, helped BysoftChina to grow into a leading agency, with clients extending from SMEs to multinationals. Local and international companies came to rely on the eCommerce and digital marketing expertise. Cyril used to create their successes in either optimizing or creating their digital & eCommerce presence in China.

Bhasker leads the Business Intelligence SBU since 2012. As a strategic lead on media planning for OMD China, he has developed China specific tools & frameworks such Response Planning, Multiscreen Planning, MSP 2.0, Dive Social, Dive Mobile, Dive Video among others.
Bhasker has over 17 years of experience. He was selected by Campaign Asia – as one of APAC top suits - 40 under 40 (2013) and one of most influential people in China digital scene-China Digital A list (2014). Also shortlisted for “Greater China Planner of Year 2014” by Campaign Asia.

James is the media lead for Kraft Heinz, China. A New York City native, his experience spans both agency and client-side, having worked with some of the world’s leading brands across both the United States and China, include Coca-Cola, Honda, and AB InBev. He is a firm believer in the transformative power of data & technology to affect and enrich the human experience and has a special passion for digital media.

Jeanette is at Director within the Business Intelligence team. Her role is to drive OMD thought leadership and serve as a bridge between research, analytics and media planning.
Jeanette’s career experience spans both creative agency and media agencies, but the center of her career has always a focus in research and consumer insights. She has a passion for all things data and digital. For her work she has been named one of Campaign Asia’s Women to Watch, Campaign Asia’s 40 under 40 and Greater China Planner of the year.

Kaya Qin is Senior director of Alibaba Strategic Partnership Development, one of the key strategic focus of Alibaba business. Before this assignment, she was the head of marketing for Alibaba Cross Border B2C Business Unit.
Kaya has 10+ years of marketing experience starting from Procter & Gamble Greater China, followed by Alibaba. She has deep understanding of China market, consumer and how brands can reaccelerate the business growth in China leveraging digital transformation.
Kaya is iconic brand builder and innovator with expertise in defining core brand’s visual identity/assets and translating this across consumer touch points, and leading game changing product initiatives across multiple categories in P&G. She has strong analytical skills to understand landscape/business challenges and leadership in developing core brand strategies & plans. With the experience in Alibaba, she extends herself as eCommerce pioneer driving digital innovations with top brands across categories with many successful cases.