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AmCham Shanghai’s Food, Agriculture and Beverage Committee invites you to join an event featuring industry experts discussing the topic: China's Sweet Tooth – Trends and Implications in Sugar Consumption on Thursday, March 23 from 16:30 – 18:00 at the AmCham Shanghai Conference Room.

Nestle has developed a solution to cut down sugar in confectionery by 40%, and many carbonated beverages are deciding to use less sugar variant under each of the major brands in their portfolio. What are the consumption trends and consumer behavior behind these market initiatives? How seriously do people think about sugar - is sugar really good or bad? What trends should brand owners explore to seize the emerging opportunities?

To be able to answer these puzzling questions, we have lined up a unique group consisting of a market analyst, a nutritionist and a brand owner. Associate Prof. YI SHENG, Shanghai Jiaotong University, Justin Cook, Business Group Director of Kantar Worldpanel, and a brand representative will come together and discuss:

· The sugar reduction movement and views from a nutritionist
· Consumption trends of less sugar in food and beverage products and the implications
· Company initiatives to tap into opportunities in these growing trends

Agenda

4:30 PM - 4:45 PM
Registration and Networking
4:45 PM - 4:50 PM
Welcome and opening
4:50 PM - 5:25 PM
Presentations
5:25 PM - 6:00 PM
Moderated Panel Discussion and Q&A

Speakers

  • Justin Cook (Business Group Director of Kantar Worldpanel)

    Justin Cook

    Business Group Director of Kantar Worldpanel

    Justin Cook has been working for Kantar Worldpanel for 15 years, initially based in the UK working with a number of FMCG manufacturers including P&G and Coca Cola by using the consumer panel data to help identify opportunities for growth for their categories and brands. In 2010 Justin moved to Shanghai and until recently was heading up the Unilever China client service team for Kantar Worldpanel. Cook is now the Asia Regional Account Director for Mondelez and Nestle and spends his time travelling the region helping his clients to capture growth opportunities based on the latest consumer trends.

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  • SHENG YI (Associate Prof. at Shanghai Jiaotong University)

    SHENG YI

    Associate Prof. at Shanghai Jiaotong University

    Associate Prof. YI SHENG, Sheng received her Ph.D from Wuxi Light Industrial University (named as Jiangnan University now) in 2003, and has since worked at Shanghai Jiaotong University (SJTU), Food Science and Technology Department. She furthered her study at University of California, San Diego in 2010 and California Polytechnic University in 2008 as a visiting scholar.

    Prof. Sheng’s field is Food Nutrition and Food Safety Control system. She participated in writing the chapters of 《Food Quality and Safety Control System》,《Food Safety in Chemistry》,《Guarantee the Food Safety Globally》, and also published other publications and national patents.

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Tickets

Member Ticket
Member Price Complimentary
Non-Member Ticket

A prepayment is required when choosing Standard Price.
标准票价：门票在线预付价
现场票价：活动现场到付价

Standard Price RMB 150
Door Price RMB 150