All products appear different to each consumer based on past experiences. The success of a product relies as much on its actual quality as the stories that have become wrapped around it. Throw in cultural nuances and other complexities and it becomes even more challenging to create brands that resonate with consumers across very different markets.

This is why strong storytelling can set brands apart, especially in today's complex environment. Chinese brands are entering new global markets, while long-established multinationals are struggling to adapt to the new shifts in the Chinese market.

AmCham Shanghai's Marketing & Communications Committee would like to invite you to join us for our Storytelling for Global Consumers: Lessons from Chinese and Multinational Brands webinar on Tuesday, March 18, 2025, 10:00 am – 11:00 am via Zoom. Our speaker, Christian Manley, a US-China consultant who advises English/Chinese speaking companies, will analyze case studies from Chinese and multinational brands and share his tips for successful storytelling.

Join us for this insightful session and discover how to make your brand's story resonate worldwide!