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Join AmCham Shanghai for an insightful session on Wednesday, January 8, from 9:00 -10:30 AM, featuring two experts from Brunswick: Peter Zysk, Partner and Insight Asia-Pacific Lead, St. John Moore, Partner and Head of Beijing, where they will share updated key findings from their recently completed China sentiment tracking research program. The latest wave of research provides a nuanced understanding of critical trends that will impact China business strategies in 2025.
These themes include:
· What are the new challenges impacting consumer confidence and spending behavior?
· Changing consumer demographics: who are the new big spenders ?
· What are China's expectations for the incoming Trump Administration?
· How will these changes impact multinational businesses operating in China?
Brunswick has been running its China sentiment tracking program since early 2019, which has included over 10 waves of research covering more than 25 global markets. This remains the only tracking study in the market that surveys audiences inside and outside of China to explore how geopolitical issues are impacting their attitudes and behaviors on business issues.