从跨境出海，到全球化布局，中国企业品牌建设之路任重而道远，筑建品牌可持续发展道路，需要以策略驱动多维度发力，眼下正是中国品牌破局突围的好时机。

中国品牌在海外如何讲好品牌故事，如何做好品牌和内容营销？如何快速开启品牌全球化道路？在跨国合作中，如何保障专利技术、利益分配、合同履行成为企业布局海外市场时需要关注的重点。

上海美国商会杭州中心诚邀您参加将于10月25日（星期五）下午2:00 - 4:30 于杭州WeWork举办的《出海企业的品牌建设、外媒运营以及知识产权保护》分享会。

本次分享会将涉及：

-企业出海中外媒的内容策略以及精准营销

1、企业出海中的品牌宣传、社媒营销和内容策略（针对B2B企业）

2、B2B品牌在海外如何讲好品牌故事?

3、如何通过LinkedIn生态增强品牌的海外影响力?

4、如何优化LinkedIn内容营销策略，实现精准营销及获客?

-如何借助独立站快速开启品牌全球化道路：

1、独立站发展史

2、品牌出海的意义

3、如何快速启动

-跨国合作中的专利许可协议纠纷以及仲裁案例分享

*提示：本次活动语言为中文。

The path to building sustainable brand development for Chinese enterprises is long and arduous, requiring strategic-driven efforts across multiple dimensions. Now is the opportune time for Chinese brands to break through and stand out in the global market.

How can Chinese brands tell compelling stories overseas? How can they excel in brand and content marketing? How can they swiftly embark on the journey of brand globalization? In multinational collaborations, ensuring the protection of patent technology, fair profit distribution, and contract fulfillment are critical areas that companies must address when expanding into international markets.

AmCham Hangzhou Center cordially invites you to join us for the seminar "Brand Building, Overseas Media Operations, and Intellectual Property Protection for Outbound Enterprises" to be held at WeWork Hangzhou on Friday, October 25, from 2:00 PM to 4:30 PM.

Topics Covered:

Content Strategies and Precision Marketing for Outbound Enterprises in Foreign Media

Brand Promotion, Social Media Marketing, and Content Strategies for B2B Enterprises Going Global

How Can B2B Brands Tell Their Stories Effectively Abroad?

Enhancing Overseas Influence Through LinkedIn Ecosystem

Optimizing LinkedIn Content Marketing Strategies for Precise Targeting and Customer Acquisition

Rapidly Initiating the Path to Brand Globalization via Independent Websites

History of Websites

Significance of Brand Globalization

How to Get Started Quickly

Case Studies on Patent Licensing Agreement Disputes and Arbitration in Multinational Collaborations

*Note: The language of this event will be Chinese.