In recent years, the trend of sports has swept the globe, and the French sporting retail giant, Decathlon, has also emerged as a hot sensation. The fast growth is attributed to Decathlon's continuous digital transformation and intelligent supply chain layout. Join us on May 22 at a Guanghua-Kellogg EMBA Global Leader Talk in Shanghai to gain insights into how Decathlon utilizes technology to empower its supply chain.

We are delighted to invite the GK alumnus, Lu XIAO, Executive Vice President of Decathlon China, to present on the topic "AI Demand Forecast Empowers Supply Chain". He will introduce Decathlon's insights into the market and explain how, based on the new market situation, new consumer demands and new digital business infrastructure, AI is utilized to perceive potential changes in consumption trends, analyze market demands, and is thereby deployed in the entire supply chain.

Professor Qiaowei SHEN, Associate Dean and Academic Director of the Guanghua-Kellogg EMBA program at Guanghua, Peking University, will also join us to share her insights on the topic. On this occasion, she will share Guanghua-Kellogg EMBA program's unique structure and its expansive global networks to participants; application questions are welcomed. We look forward to seeing you!



✦ 希望从全球化视角认知当今世界变化,帮助企业实现转型升级的企业家;

✦ 从事国际化业务,计划开拓全球海外市场的企业高级管理人员;

✦ 立足中国市场,期待以国际视野提升竞争力的跨国企业领导者或专业人士。


  • Qiaowei Shen (Associate Dean and Professor of Marketing/Academic Director of GK EMBA at Guanghua School of Management, Peking University)

    Qiaowei Shen

    Associate Dean and Professor of Marketing/Academic Director of GK EMBA at Guanghua School of Management, Peking University

    Qiaowei Shen is Professor of Marketing at Guanghua School of Management, Peking University. Prior to joining Peking University, she was a faculty at the Wharton School, University of Pennsylvania. Professor Shen received her Ph.D. in marketing from UC Berkeley and her M.A. and B.A. in Economics from Peking University. Her research interests include empirical modelling of firm and consumer decision making, social interactions and new media, and competitive marketing strategy.

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  • Lu Xiao (Executive Vice President at Decathlon China)

    Lu Xiao

    Executive Vice President at Decathlon China

    GK05, Class of 2020
    Lu XIAO, Executive Vice President of Decathlon China, is a pioneer in digital transformation in the new retail industry. During his career, he has served as the General Manager of the Hema Brand Center, successfully driving multiple digital transformation projects, and accumulating rich industry experiences. He is committed to utilizing data and AI technology to explore opportunities and innovations, aiming to drive the supply chain to achieve greater business value.

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*Spotlight Sessions are sponsored marketing events. Event sponsors have the right to cancel registrations at any time and to determine who may attend the session.  

Standard Ticket
Standard Price Complimentary


To register for this event, please RSVP online. For more information, please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org.

Interested in introducing your products or services to AmCham Shanghai members through Spotlight Session? Please contact Zoe Zhang at (+86 21) 6169-3011 or email zoe.zhang@amcham-shanghai.org for detailed information.

What is a Spotlight Session? A Spotlight Session is a promotional platform for companies to introduce products and services to interested AmCham Shanghai members. The sessions are conveniently held at AmCham Shanghai's offices and attendance is FREE.


AmCham Shanghai Conference Center (Xintiandi)

27F, Infinitus Tower

No.168 Hubin Road, Huangpu District

Shanghai, China

If you have any questions please contact

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