AmCham Shanghai cordially invites you to join our Transforming in a Digital World--World's Best Bank Book Launch on Thursday, August 3, 10:45am - 12:30pm at the AmCham Shanghai Conference Center.

Are you struggling to achieve your desired results from your transformation in the digital world? Do you want to learn the hard-won insights and proven practices from one of the top ten digital transformations of the last decade according to Harvard?



Come join this informative session and enjoy a complimentary light lunch! There will also be a book sale session on site, and attendees will have the opportunity to get the author's autograph.

*This event is co-organized by AmCham Shanghai and Duke Kunshan University Executive Education.

Transforming in a Digital World

Organizations are operating in a hyperconnected world where the strategic landscape rapidly changes underneath them. Those changes are predominantly driven by digital transformations, forcing leaders to be aware of what's happening outside their organization as well as internally—and how all stakeholders are affected. The outcome is:

Leaders must not plan to have a digital strategy; rather, they have to have a strategy for a digital world.

Transforming an organization in today's digital world is more challenging than previous transformations, as both the technology and the organization have to change. Organizations must respond faster to customer requirements by leveraging technology and data. They require a powerful digital ambition that inspires and aligns the whole organization. They need to re-architecture their technology platform and create a data-driven culture. They also need to develop agile at scale and create a culture that supports adopting a new way of working while encouraging experimentation. Leaders must shift from vertical to horizontal management.

All of this is not easy; two-thirds of transformations in a digital world fail. The top three reasons for failing are:

• Leaders don't change their mindset and approach.
• The organization's culture works against transformation.
• Leaders only apply "digital lipstick" not whole business model transformation.

Digital Transformation Best Practice: DBS Bank

DBS Bank has not just digitized their bank but revolutionized their industry. They have been awarded the World's Best Bank for five years in a row and ranked among the top 10 digital transformations of the past decade by Harvard Business Review.

Under the stewardship of CEO Piyush Gupta, the Bank adopted "Making Banking Joyful" as its digital strategy in 2014. In their group meeting that year, leaders discussed how nobody wakes up in the morning wanting to do banking. An opportunity was born! By leveraging technology, DBS could make banking invisible to its customers. Making Banking Joyful became a passion that inadvertently turned into a rallying call for a banking industry revolution.

The bank digital transformation focused on three strategic principles, that this keynote accentuates:

• Become Digital to the Core
• Embed Ourselves in the Customer Journey
• Culture by Design and Think Like a Start-Up

In this informative, and engaging keynote, you'll discover:

• What it takes to overcome common failures.
• How the many different moving parts of transformation in a digital world come together.
• Discover the hard one insights and best practices from the phenomenal DBS transformation bank.

This event will be conducted in English.